Servitization Strategies and Product-Service-Systems

Natalia Kryvinska, Sebastian Kaczor, Christine Strauss, Michal Greguš

Veröffentlichungen: Beitrag in BuchBeitrag in KonferenzbandPeer Reviewed


This paper attempts to explain the concept of servitization in order to declare and emphasize its capabilities in being an influential strategy that provides competitive advantage in manufacturing industries. This is conducted by a detailed elaboration of its notion and origins in the literature as well as the characteristics and processes regarding value co-creation, which in turn is consolidated as fundamentals of servitization. Furthermore, the driving characteristics separated by general environmental trends, financial-, strategic-, as well as marketing-drivers are discussed in detail. The final part of the analysis refers to the classification of servitization and the actual options and alternatives of implementation.

Titel2014 IEEE World Congress on Services (SERVICES 2014)
UntertitelAnchorage, Alaska, USA, 27 June - 2 July 2014 ; [including workshops]
Redakteure*innenLiang-Jie Zhang
ErscheinungsortPiscataway, NJ
Herausgeber (Verlag)IEEE Computer Society Press
ISBN (elektronisch)978-1-4799-5070-6
ISBN (Print)978-1-4799-5069-0
PublikationsstatusVeröffentlicht - 2014
Veranstaltung2014 IEEE 10th World Congress on Services, SERVICES 2014 - Anchorage, USA / Vereinigte Staaten
Dauer: 27 Juni 20142 Juli 2014


Konferenz2014 IEEE 10th World Congress on Services, SERVICES 2014
Land/GebietUSA / Vereinigte Staaten

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