Sponsorship of televised sport events: an analysis of mediating effects on sponsor image

Veröffentlichungen: Beitrag in Buch › Beitrag in Buch/Sammelband

Originalsprache	Englisch
Titel	Quantitative Marketing and Marketing Management
Herausgeber (Verlag)	Unknown publisher
Seiten	467-483
Seitenumfang	17
Publikationsstatus	Veröffentlicht - 2012

ÖFOS 2012

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title = "Sponsorship of televised sport events: an analysis of mediating effects on sponsor image",

keywords = "IB, BWL",

author = "Heribert Reisinger and Reinhard Grohs",

note = "Host publication data : Quantitative Marketing and Marketing Management",

year = "2012",

language = "English",

pages = "467--483",

booktitle = "Quantitative Marketing and Marketing Management",

publisher = "Unknown publisher",

}

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AU - Reisinger, Heribert

AU - Grohs, Reinhard

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PY - 2012

Y1 - 2012

KW - IB

KW - BWL

M3 - Chapter

SP - 467

EP - 483

BT - Quantitative Marketing and Marketing Management

PB - Unknown publisher

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