Strategic management of disruptive technologies: A practical framework in the context of voice services and of computing towards the cloud

R. Kopetzky, M. Günther, N. Kryvinska, A. Mladenow, C. Strauss, C. Stummer

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed


In many industries, large amounts of resources are allocated for continuous technology development. However, these investments may prove inefficient if a disruptive technology arises that provides new and more attractive customer propositions. While this phenomenon has been the subject of numerous papers, there is still a lack of managerial tools that properly address the challenge of responding to this threat. This paper provides an in-depth review of recent developments in the field and, furthermore outlines a tool that supports managers in identifying forthcoming disruptive technologies and providing them with tailored strategic options. The application of this approach is illustrated by means of two case studies: the mass-market voice services and computing organised as a public utility.
Seiten (von - bis)47-59
FachzeitschriftInternational Journal of Grid and Utility Computing (IJGUC)
PublikationsstatusVeröffentlicht - 1 Jan. 2013

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre