Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business

Sandra Boric, Christine Strauss

Veröffentlichungen: Beitrag in BuchBeitrag in Buch/SammelbandPeer Reviewed

Abstract

This study demonstrates how heterogenous data can be retrieved from global yet regionally tailored online retail platforms. A systematic data retrieval approach is suggested to obtain data from regional Amazon and Nintendo websites. The data retrieval uses a 3 × 3 criteria setting: Three attributes (genre, age rating, player-count), three forms of analysis (distribution, reception, price), and three countries (Germany, United States, Japan). A streamlined choice of entries on the chosen online retail platforms is suggested. We determine adequate criteria that allow for data comparisons between different regions. This study’s systematic approach provides first-step solutions to gather, interpret, and manage information derived from online retail platforms to increase its business usage and value. The analysis of rating, pricing, and age rating similarities and differences in various countries is of value to game research and game developer studios. It can provide a basis to develop successful strategies for customer targeting in different regions.
OriginalspracheEnglisch
TitelDevelopments in Information & Knowledge Management for Business Applications
Redakteure*innenNatalia Kryvinska, Michal Greguš
ErscheinungsortCham
Herausgeber (Verlag)Springer International Publishing AG
Seiten479-504
Auflage1
ISBN (elektronisch)978-3-030-95813-8
ISBN (Print)978-3-030-95812-1
DOIs
PublikationsstatusVeröffentlicht - 2022

Publikationsreihe

ReiheStudies in Systems, Decision and Control
Band420
ISSN2198-4182

ÖFOS 2012

  • 502019 Marketing
  • 502007 E-Commerce
  • 509014 Spielforschung

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