Taking the Fear out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

Adamantios Diamantopoulos; Bodo Schlegelmilch; Georgios Halkias

Taking the Fear out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

Adamantios Diamantopoulos
, Bodo Schlegelmilch
, Georgios Halkias

Institut für Marketing und International Business

Veröffentlichungen: Buch

Abstract

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.

Originalsprache	Englisch
Erscheinungsort	Cheltenham
Verlag	Edward Elgar Publishing
Seitenumfang	346
Auflage	2
ISBN (Print)	978 1 80392 985 9
Publikationsstatus	Veröffentlicht - 2023

ÖFOS 2012

502019 Marketing

Zitationsweisen

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PB - Edward Elgar Publishing

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Taking the Fear out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

Abstract

ÖFOS 2012

Fingerprint

Zitationsweisen