The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Fachzeitschrift	Information, Communication & Society
DOIs	https://doi.org/10.1080/1369118X.2026.2642841
Publikationsstatus	Elektronische Veröffentlichung vor Drucklegung - 12 März 2026

ÖFOS 2012

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title = "The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge",

author = "J{\"o}rg Matthes and Melanie Hirsch and Selina Noetzel and Alice Binder",

year = "2026",

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day = "12",

doi = "10.1080/1369118X.2026.2642841",

language = "English",

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T1 - The cognitive benefits of online microtargeted political ads: Explaining attitudes, political interest, and campaign knowledge

AU - Matthes, Jörg

AU - Hirsch, Melanie

AU - Noetzel, Selina

AU - Binder, Alice

PY - 2026/3/12

Y1 - 2026/3/12

U2 - 10.1080/1369118X.2026.2642841

DO - 10.1080/1369118X.2026.2642841

M3 - Article

SN - 1369-118X

JO - Information, Communication & Society

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