The impact of alcohol brand appearances on Facebook on purchase intention.

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - Mai 2018
Veranstaltung	68th annual conference of the International Communication Association (ICA) - Prague, Tschechische Republik Dauer: 24 Mai 2018 → 28 Mai 2018

Konferenz	68th annual conference of the International Communication Association (ICA)
Land/Gebiet	Tschechische Republik
Ort	Prague
Zeitraum	24/05/18 → 28/05/18

ÖFOS 2012

@conference{770df023f9234b7d8e02ce36851f1969,

title = "The impact of alcohol brand appearances on Facebook on purchase intention.",

author = "Mira Mayrhofer and J{\"o}rg Matthes and Brigitte Naderer and Sabine Einwiller",

year = "2018",

month = may,

language = "English",

note = "68th annual conference of the International Communication Association (ICA) ; Conference date: 24-05-2018 Through 28-05-2018",

}