The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes

Ilona Szöcs; Adamantios Diamantopoulos; Arnd Florack; Martin Egger; Ziva Kolbl

The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes

Ilona Szöcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Ziva Kolbl

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2019
Veranstaltung	Annual Meeting of the Academy of International Business - Copenhagen Business School, Kopenhagen, Dänemark Dauer: 24 Juni 2019 → 27 Juni 2019 https://aib.msu.edu/events/2019/

Konferenz

Konferenz	Annual Meeting of the Academy of International Business
Kurztitel	AIB 2019
Land/Gebiet	Dänemark
Ort	Kopenhagen
Zeitraum	24/06/19 → 27/06/19
Internetadresse	https://aib.msu.edu/events/2019/

ÖFOS 2012

502052 Betriebswirtschaftslehre
502019 Marketing
501021 Sozialpsychologie

Andere Dateien und Links

Zitationsweisen

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title = "The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes",

keywords = "HBE, BWL",

author = "Ilona Sz{\"o}cs and Adamantios Diamantopoulos and Arnd Florack and Martin Egger and Ziva Kolbl",

note = "Annual Meeting of the Academy of International Business (June 24-27, 2019, Copenhagen, Denmark); null ; Conference date: 24-06-2019 Through 27-06-2019",

year = "2019",

language = "English",

url = "https://aib.msu.edu/events/2019/",

}

TY - CONF

T1 - The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes

AU - Szöcs, Ilona

AU - Diamantopoulos, Adamantios

AU - Florack, Arnd

AU - Egger, Martin

AU - Kolbl, Ziva

N1 - Annual Meeting of the Academy of International Business (June 24-27, 2019, Copenhagen, Denmark)

PY - 2019

Y1 - 2019

KW - HBE

KW - BWL

UR - https://documents.aib.msu.edu/events/2019/AIB2019_Program.pdf

UR - https://aib.msu.edu/events/2019/Program.asp

M3 - Paper

Y2 - 24 June 2019 through 27 June 2019

ER -