The OCEAN-model for location based services

Andreas Mladenow, Niina Maarit Novak, Christine Strauss

Veröffentlichungen: Beitrag in BuchBeitrag in KonferenzbandPeer Reviewed

Abstract

This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.
OriginalspracheEnglisch
Titel15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings
Redakteure*innenE Pardede, PD Haghighi, IL Salvadori, M Steinbauer, Khalil, G AnderstKotsis
ErscheinungsortNew York
Herausgeber (Verlag)Association for Computing Machinery (ACM)
Seiten206-209
Seitenumfang4
BandPart F133807
ISBN (elektronisch)9781450353007
ISBN (Print)978-1-4503-5300-7
DOIs
PublikationsstatusVeröffentlicht - 4 Dez. 2017
Veranstaltung15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Salzburg, Österreich
Dauer: 4 Dez. 20176 Dez. 2017

Konferenz

Konferenz15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017
Land/GebietÖsterreich
OrtSalzburg
Zeitraum4/12/176/12/17

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre
  • 505002 Datenschutz
  • 502050 Wirtschaftsinformatik
  • 502007 E-Commerce

Zitationsweisen