The OCEAN-model for location based services

Andreas Mladenow; Niina Maarit Novak; Christine Strauss

doi:10.1145/3151848.3151883

The OCEAN-model for location based services

Andreas Mladenow
, Niina Maarit Novak
, Christine Strauss

Institut für Rechnungswesen, Innovation und Strategie

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Abstract

This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.

Originalsprache	Englisch
Titel	15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings
Redakteure*innen	E Pardede, PD Haghighi, IL Salvadori, M Steinbauer, Khalil, G AnderstKotsis
Erscheinungsort	New York
Verlag	Association for Computing Machinery (ACM)
Seiten	206-209
Seitenumfang	4
Band	Part F133807
ISBN (elektronisch)	9781450353007
ISBN (Print)	978-1-4503-5300-7
DOIs	https://doi.org/10.1145/3151848.3151883
Publikationsstatus	Veröffentlicht - 4 Dez. 2017
Veranstaltung	15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Salzburg, Österreich Dauer: 4 Dez. 2017 → 6 Dez. 2017

Konferenz

Konferenz	15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017
Land/Gebiet	Österreich
Ort	Salzburg
Zeitraum	4/12/17 → 6/12/17

ÖFOS 2012

502052 Betriebswirtschaftslehre
505002 Datenschutz
502050 Wirtschaftsinformatik
502007 E-Commerce

Zugriff auf Dokument

10.1145/3151848.3151883

Andere Dateien und Links

https://www.scopus.com/pages/publications/85041819369

Zitationsweisen

Mladenow, A., Novak, N. M., & Strauss, C. (2017). The OCEAN-model for location based services. in E. Pardede, PD. Haghighi, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Hrsg.), 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings (Band Part F133807, S. 206-209). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151848.3151883

Mladenow, Andreas ; Novak, Niina Maarit ; Strauss, Christine. / The OCEAN-model for location based services. 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings. Hrsg. / E Pardede ; PD Haghighi ; IL Salvadori ; M Steinbauer ; Khalil ; G AnderstKotsis. Band Part F133807 New York : Association for Computing Machinery (ACM), 2017. S. 206-209

@inproceedings{7c3b4b7eda64427790f8cd987d7ff638,

title = "The OCEAN-model for location based services",

abstract = "This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.",

keywords = "B2C, Customer, LBS, Location based service, Mobile service, Mobility, OCEAN model, Value creation, Willingness to use, mobility, mobile service, willingness to use, ADOPTION, TIME, value creation, PRIVACY CONCERN, customer",

author = "Andreas Mladenow and Novak, \{Niina Maarit\} and Christine Strauss",

year = "2017",

month = dec,

day = "4",

doi = "10.1145/3151848.3151883",

language = "English",

isbn = "978-1-4503-5300-7",

volume = "Part F133807",

pages = "206--209",

editor = "E Pardede and PD Haghighi and IL Salvadori and M Steinbauer and Khalil and G AnderstKotsis",

booktitle = "15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings",

publisher = "Association for Computing Machinery (ACM)",

note = "15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 ; Conference date: 04-12-2017 Through 06-12-2017",

}

Mladenow, A, Novak, NM & Strauss, C 2017, The OCEAN-model for location based services. in E Pardede, PD Haghighi, IL Salvadori, M Steinbauer, Khalil & G AnderstKotsis (Hrsg.), 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings. Bd. Part F133807, Association for Computing Machinery (ACM), New York, S. 206-209, 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017, Salzburg, Österreich, 4/12/17. https://doi.org/10.1145/3151848.3151883

The OCEAN-model for location based services. / Mladenow, Andreas; Novak, Niina Maarit; Strauss, Christine.
15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings. Hrsg. / E Pardede; PD Haghighi; IL Salvadori; M Steinbauer; Khalil; G AnderstKotsis. Band Part F133807 New York: Association for Computing Machinery (ACM), 2017. S. 206-209.

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

TY - GEN

T1 - The OCEAN-model for location based services

AU - Mladenow, Andreas

AU - Novak, Niina Maarit

AU - Strauss, Christine

PY - 2017/12/4

Y1 - 2017/12/4

N2 - This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.

AB - This position paper analyzes the customers' willingness to use location based services (LBS) based on the OCEAN model using particular personality traits. Companies must create suitable solutions, because certain personal characteristics may provide better attitudes for the use of LBS whereas other personal characteristics may be less conductive for the use of LBS. Highlighting and systematizing relevant customer profiles provides a basis for the development of efficient strategies to reach and persuade a company's customers.

KW - B2C

KW - Customer

KW - LBS

KW - Location based service

KW - Mobile service

KW - Mobility

KW - OCEAN model

KW - Value creation

KW - Willingness to use

KW - mobility

KW - mobile service

KW - willingness to use

KW - ADOPTION

KW - TIME

KW - value creation

KW - PRIVACY CONCERN

KW - customer

UR - https://www.scopus.com/pages/publications/85041819369

U2 - 10.1145/3151848.3151883

DO - 10.1145/3151848.3151883

M3 - Contribution to proceedings

AN - SCOPUS:85041819369

SN - 978-1-4503-5300-7

VL - Part F133807

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BT - 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings

A2 - Pardede, E

A2 - Haghighi, PD

A2 - Salvadori, IL

A2 - Steinbauer, M

A2 - Khalil, null

A2 - AnderstKotsis, G

PB - Association for Computing Machinery (ACM)

CY - New York

T2 - 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017

Y2 - 4 December 2017 through 6 December 2017

ER -

Mladenow A, Novak NM, Strauss C. The OCEAN-model for location based services. in Pardede E, Haghighi PD, Salvadori IL, Steinbauer M, Khalil, AnderstKotsis G, Hrsg., 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings. Band Part F133807. New York: Association for Computing Machinery (ACM). 2017. S. 206-209 doi: 10.1145/3151848.3151883

The OCEAN-model for location based services

Abstract

Konferenz

ÖFOS 2012

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Zitationsweisen