The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour

Udo Wagner; Heribert Reisinger

doi:10.1007/3-540-28397-8_35

The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour

Udo Wagner, Heribert Reisinger

Institut für Rechnungswesen, Innovation und Strategie

Veröffentlichungen: Beitrag in Buch › Beitrag in Buch/Sammelband

Abstract

In this paper an analysis is conducted in order to identify empirical regularities of non-buying behaviour and it is found that switching from a no-purchase to a certain brand is proportional to the market share of this brand. Switching from a brand to the no-purchase option is observed to be different. A model is proposed to describe switching behaviour between brands including a no-purchase state from market shares only.

Originalsprache	Englisch
Titel	Data Analysis and Decision Support, Festschrift für Wolfgang Gaul
Redakteure*innen	D. Baier, R. Decker, L. Schmidt-Thieme
Erscheinungsort	Berlin
Herausgeber (Verlag)	Springer
Seiten	323 - 334
Seitenumfang	12
ISBN (elektronisch)	978-3-540-28397-3
ISBN (Print)	978-3-540-26007-3
DOIs	https://doi.org/10.1007/3-540-28397-8_35
Publikationsstatus	Veröffentlicht - 2005

ÖFOS 2012

502052 Betriebswirtschaftslehre

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10.1007/3-540-28397-8_35

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abstract = "In this paper an analysis is conducted in order to identify empirical regularities of non-buying behaviour and it is found that switching from a no-purchase to a certain brand is proportional to the market share of this brand. Switching from a brand to the no-purchase option is observed to be different. A model is proposed to describe switching behaviour between brands including a no-purchase state from market shares only.",

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BT - Data Analysis and Decision Support, Festschrift für Wolfgang Gaul

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The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour

Abstract

ÖFOS 2012

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