The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions

Ilona Szöcs; Maria Gabriela Montanari; F. Zambaldi

The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions

Ilona Szöcs
, Maria Gabriela Montanari
, F. Zambaldi

Institut für Marketing und International Business

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings of the European Marketing Academy
Erscheinungsort	Odense
Verlag	EMAC
Publikationsstatus	Veröffentlicht - 2023

ÖFOS 2012

502019 Marketing

Zitationsweisen

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title = "The Price of Corporate Social (Ir)Responsibility: Consumers{\textquoteright} Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions",

author = "Ilona Sz{\"o}cs and Montanari, \{Maria Gabriela\} and F. Zambaldi",

year = "2023",

language = "English",

booktitle = "Proceedings of the European Marketing Academy",

publisher = "EMAC",

}

TY - GEN

T1 - The Price of Corporate Social (Ir)Responsibility

T2 - Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions

AU - Szöcs, Ilona

AU - Montanari, Maria Gabriela

AU - Zambaldi, F.

PY - 2023

Y1 - 2023

M3 - Contribution to proceedings

BT - Proceedings of the European Marketing Academy

PB - EMAC

CY - Odense

ER -