The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology

Jörg Matthes; Franziska Marquart; Florian Arendt; Anke Wonneberger

doi:10.1007/978-3-658-10558-7_12

The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology

Jörg Matthes (Korresp. Autor*in)
, Franziska Marquart
, Florian Arendt
, Anke Wonneberger

Institut für Publizistik- und Kommunikationswissenschaft

Veröffentlichungen: Beitrag in Buch › Beitrag in Buch/Sammelband

Originalsprache	Englisch
Titel	Advances in Advertising Research (Vol. VI)
Untertitel	The Digital, the Classic, the Subtle, and the Alternative
Redakteure*innen	P. Verlegh, H. Voorveld, M. Eisend
Erscheinungsort	Wiesbaden
Verlag	Springer Gabler
Seiten	135-147
Seitenumfang	13
ISBN (elektronisch)	978-3-658-10558-7
ISBN (Print)	978-3-658-10557-0
DOIs	https://doi.org/10.1007/978-3-658-10558-7_12
Publikationsstatus	Veröffentlicht - 2016

ÖFOS 2012

508007 Kommunikationswissenschaft
508009 Medienforschung

Zugriff auf Dokument

10.1007/978-3-658-10558-7_12

Zitationsweisen

Matthes, J., Marquart, F., Arendt, F., & Wonneberger, A. (2016). The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology. in P. Verlegh, H. Voorveld, & M. Eisend (Hrsg.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (S. 135-147). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_12

Matthes, Jörg ; Marquart, Franziska ; Arendt, Florian et al. / The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology. Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Hrsg. / P. Verlegh ; H. Voorveld ; M. Eisend . Wiesbaden : Springer Gabler, 2016. S. 135-147

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Matthes, J, Marquart, F, Arendt, F & Wonneberger, A 2016, The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology. in P Verlegh, H Voorveld & M Eisend (Hrsg.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Springer Gabler, Wiesbaden, S. 135-147. https://doi.org/10.1007/978-3-658-10558-7_12

The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology. / Matthes, Jörg (Korresp. Autor*in); Marquart, Franziska; Arendt, Florian et al.
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Hrsg. / P. Verlegh; H. Voorveld; M. Eisend . Wiesbaden: Springer Gabler, 2016. S. 135-147.

Veröffentlichungen: Beitrag in Buch › Beitrag in Buch/Sammelband

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T1 - The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology

AU - Matthes, Jörg

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AU - Arendt, Florian

AU - Wonneberger, Anke

PY - 2016

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BT - Advances in Advertising Research (Vol. VI)

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Matthes J, Marquart F, Arendt F, Wonneberger A. The Selective Avoidance of Threat Appeals in Right-Wing Populist Political Ads: An Implicit Cognition Approach Using Eye-Tracking Methodology. in Verlegh P, Voorveld H, Eisend M, Hrsg., Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Wiesbaden: Springer Gabler. 2016. S. 135-147 doi: 10.1007/978-3-658-10558-7_12