The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - Feb. 2015
Veranstaltung	American Marketing Association Winter Educators’ Conference - San Antonio, USA / Vereinigte Staaten Dauer: 13 Feb. 2015 → 15 Feb. 2015

Konferenz	American Marketing Association Winter Educators’ Conference
Land/Gebiet	USA / Vereinigte Staaten
Ort	San Antonio
Zeitraum	13/02/15 → 15/02/15

ÖFOS 2012

@conference{65e2eda48c8b4cb5b93269a2aeb58c5c,

title = "The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.",

author = "Adamantios Diamantopoulos and Arnd Florack and Benjamin Serfas",

year = "2015",

month = feb,

language = "English",

note = "American Marketing Association Winter Educators{\textquoteright} Conference ; Conference date: 13-02-2015 Through 15-02-2015",

}