Towards Cloud-Centric Service Environments

Andreas Mladenow, Natalia Kryvinska, Christine Strauss

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed


A. Mladenow, N. Kryvinska, C. Strauss, “Towards Cloud-Centric Service Environments”, The Society of Service Science, Journal of Service Science Research, Springer, Vol. 4, No. 2, 2012, pp. . ISSN: 2093-0720 (print version), ISSN: 2093-0739 (electronic version), Journal no. 12927.
Cloud computing has evolved and is expected to grow further into an enormously booming market segment especially for start-ups and SMEs as they can benefit from the concept of “Anything as a Service” (XaaS) without the need to invest significant financial resources in IT capabilities. Through the usage-based models, seemingly infinite resources based on rapid elasticity, multi-user systems, and the ability to access the network anytime and anywhere, organizations can achieve increased cost-effec tiveness and efficiency in their business operations. This paper discusses, with a particular emphasis on start-ups and SMEs in the B2B and B2C markets, how e-business value cr eation drivers such as novelty, efficiency, complementarities and lock-in can leverage and enhance business value in practice. Using the example of the textil e and apparel industry, this paper pinpoints how cloud computing can foster an environment in which new opportunitie s can blossom and added values are created for both businesses and consumers through modern marketing and networking technologies using an inclusive social and technological environment.
Seiten (von - bis)213-234
FachzeitschriftJournal of Service Science Research
PublikationsstatusVeröffentlicht - 2012

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre
  • 502007 E-Commerce