Uncovering the audience perspective: A qualitative analysis of experiences and evaluations of two immersive journalism productions in the Netherlands

Hannah Greber, Sophie Lecheler, Loes Aaldering, Yael de Haan, Sanne Kruikemeier, Nele Goutier, Kiki de Bruin

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed


There has been limited adoption of Immersive Journalism (IJ) by the audience; simultaneously, the audience’s perspective is rarely considered in the production and research of IJ. At this point, however, it is crucial to incorporate an audience perspective to identify potentially unintended effects of IJ and improve on the innovation of IJ. This study investigates the audience’s experience and evaluation of IJ by qualitatively analyzing their thoughts after viewing two IJ cases. Our results indicate that the audience may pick up on intended effects, such as a sense of presence and an intense emotional experience, but some also express unease towards these effects. Furthermore, the audience struggles to comprehend this study’s two immersive journalistic cases as part of the journalistic genre. These findings provide insight into the gap between the initial hype and the current reality of IJ and provide the basis for propositions for future IJ productions.
Frühes Online-Datum13 Nov. 2023
PublikationsstatusElektronische Veröffentlichung vor Drucklegung - 13 Nov. 2023

ÖFOS 2012

  • 508018 Rezeptionsforschung
  • 508005 Journalistik