Viable service business models towards inter-cooperative strategies: Conceptual evolutionary considerations

Paul Dohmen, Natalia Kryvinska (Korresp. Autor*in), Christine Strauß

Veröffentlichungen: Beitrag in BuchBeitrag in Buch/SammelbandPeer Reviewed

Abstract

Around half a decade ago, first scholars and practitioners started to think about the basic characteristics and marketing opportunities of services. These efforts underwent multiple conceptual transitions throughout the years, ultimately resulting in a new conceptualization called 'Service-Dominant Logic' (S-D Logic). Thus, the main goals of this work are twofold: on the one hand, a retrospective view on the development of viable service models is given, on the other hand, a detailed investigation of the S-D Logic evolution, into the context of inter-cooperative strategies and resources planning, is provided. Consequently, this chapter provides a retrospective view on the development of the field of service science and its viable service business models. It reviews how-commencing in the late 1970s-the field started to be developed into the contemporary era where a service-dominant (S-D) Logic has gained much scientific attention. The most important developments and debates regarding the (non-) usefulness of a differentiation strategy between goods and services in this period are highlighted. In addition, some illustrative examples regarding scientific application of the contemporary S-D Logic perspective are given. © 2014 Springer-Verlag Berlin Heidelberg.
OriginalspracheEnglisch
TitelInter-cooperative Collective Intelligence
UntertitelTechniques and Applications
Redakteure*innenFatos Xhafa
ErscheinungsortBerlin. Heidelberg
Herausgeber (Verlag)Springer
Seiten273-290
Seitenumfang18
ISBN (elektronisch)978-3-642-35016-0
ISBN (Print)978-3-642-35015-3
DOIs
PublikationsstatusVeröffentlicht - 2014

Publikationsreihe

ReiheStudies in Computational Intelligence
Band495
ISSN1860-949X

ÖFOS 2012

  • 502052 Betriebswirtschaftslehre

Schlagwörter

  • CMI
  • BWL

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