Virtual Worlds as Settings for Avatar-Based Innovation Processes

Niina Maarit Novak, Andreas Mladenow, Christine Strauß

Veröffentlichungen: Beitrag in FachzeitschriftArtikelPeer Reviewed


The full potential of Virtual Worlds is still far away from being reached. Whereas innovations are key factors for economic success, the increase of complexity in innovation processes, due to an internationalization of collaborations as well as to an increase in interaction between manufacturers and consumers, represents a major challenge for many companies. In this context Avatar-based Innovation Processes represent promising innovation drivers, as they provide a globally connected working environment for user-centred innovation processes.
The use of Avatars and Virtual Worlds allows for an unprecedented form of web based collaboration during the entire innovation process. The paper provides a review of recent developments in Virtual Worlds, analyses how companies may exploit virtual environments and collaborate with Avatars during different st
ages of the innovation process, and underpins those alternatives with examples.
Seiten (von - bis)71-98
FachzeitschriftJournal of Service Science Research
PublikationsstatusVeröffentlicht - 2014

ÖFOS 2012

  • 502050 Wirtschaftsinformatik


  • CMI
  • BWL