When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

Wolfgang Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, Udo Wagner

Veröffentlichungen: Beitrag in Buch › Beitrag in Konferenzband › Peer Reviewed

Originalsprache	Englisch
Titel	Proceedings of the Advances for Consumer Research Conference
Band	44
Publikationsstatus	Veröffentlicht - 2016

ÖFOS 2012

@inproceedings{49decf2dd2c7475c91a5d2b023fa998e,

title = "When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews",

keywords = "IB, BWL",

author = "Wolfgang Weitzl and Elisabeth Wolfsteiner and Sabine Einwiller and Udo Wagner",

year = "2016",

language = "English",

volume = "44",

booktitle = "Proceedings of the Advances for Consumer Research Conference",

}

TY - GEN

T1 - When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

AU - Weitzl, Wolfgang

AU - Wolfsteiner, Elisabeth

AU - Einwiller, Sabine

AU - Wagner, Udo

PY - 2016

Y1 - 2016

KW - IB

KW - BWL

UR - http://www.acrweb.org/acr/assets/ACR2016_Program.pdf

M3 - Contribution to proceedings

VL - 44

BT - Proceedings of the Advances for Consumer Research Conference

ER -