Why Consumers Do (Not) Like Global Brands: The Role of Globalization Attitude, GCO and Global Brand Origin

Petra Riefler

Veröffentlichungen: Beitrag in Fachzeitschrift › Artikel › Peer Reviewed

Originalsprache	Englisch
Seiten (von - bis)	25-34
Seitenumfang	10
Fachzeitschrift	International Journal of Research in Marketing
Jahrgang	29
Ausgabenummer	1
DOIs	https://doi.org/10.1016/j.ijresmar.2011.11.001
Publikationsstatus	Veröffentlicht - 2012

ÖFOS 2012

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