Why do green consumers tend to trust green ads?: Testing the mediating role of informational utility and emotional appeal.

Why do green consumers tend to trust green ads? Testing the mediating role of informational utility and emotional appeal.

Veröffentlichungen: Beitrag zu Konferenz › Paper › Peer Reviewed

Titel in Übersetzung	Why do green consumers tend to trust green ads? : Testing the mediating role of informational utility and emotional appeal.
Originalsprache	Deutsch
Publikationsstatus	Unveröffentlicht - Juni 2013
Veranstaltung	12. International Conference on Research in Advertising (ICORIA) - Zagreb, Kroatien Dauer: 27 Juni 2013 → 29 Juni 2013

Konferenz	12. International Conference on Research in Advertising (ICORIA)
Land/Gebiet	Kroatien
Ort	Zagreb
Zeitraum	27/06/13 → 29/06/13

@conference{a93c74fef71342999bdec9260c431f43,

title = "Why do green consumers tend to trust green ads?: Testing the mediating role of informational utility and emotional appeal.",

author = "J{\"o}rg Matthes and Anke Wonneberger",

year = "2013",

month = jun,

language = "Deutsch",

note = "12. International Conference on Research in Advertising (ICORIA) ; Conference date: 27-06-2013 Through 29-06-2013",

}