Country Stereotypes in Consumer Behavior: Reflections on their Nature, Activation and Impact

Activity: Talks and presentations › Talk or oral contribution › Science to Science

Period21 Sept 2017
Event title8th European Marketing Academy Regional Conference: Bridging the Marketing/Theory practice Gap and the Competitiveness of New Europe
Event typeConference
LocationTimisoara, RomaniaShow on map

Keywords

  • HBE
  • BWL

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