Projects per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Persons
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Jana Alt
- Faculty of Business, Economics and Statistics, Department of Marketing and International Business - Student assistant
Person: Academic staff
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Cátia Alves
- Faculty of Business, Economics and Statistics, Department of Marketing and International Business - Postdoc
Person: Academic staff
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Lukas Auer
- Faculty of Business, Economics and Statistics, Department of Marketing and International Business - External lecturer
Person: Academic staff
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Reducing Food Waste due to Marketing Standards through Alternative Market Access
1/01/24 → 31/12/26
Project: Research funding
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Navigating Brand Preference through Consumers' Stereotypes
Diamantopoulos, A. & Florack, A.
1/09/18 → 31/10/21
Project: Research funding
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Breaking Barriers: Addressing Women's Ignored Needs
Häcker, M. L. & Auer-Zotlöterer, K., 2025, (Accepted/In press).Publications: Contribution to conference › Paper › Peer Reviewed
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Brief Online Socio-Cognitive Mindfulness Interventions Neither Improve Socio-Cognitive Mindfulness nor Cognitive Biases: A Two-Study Conceptual Replication and Reanalysis of a Randomized Controlled Trial
Thiedmann, P., Dejardin, F., Reiter, L. & Tran, U. S., 2025, (E-pub ahead of print) In: Mindfulness.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Cloud-Based Approach on Genetic Data Imputation Parameters Optimization
Horun, P. & Strauss, C., 7 Jan 2025, p. 279 - 286.Publications: Contribution to conference › Paper › Peer Reviewed
Open Access
Activities
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Breaking Barriers: Addressing Women's Ignored Needs
Maxime Lena Häcker (Speaker) & Katharina Auer-Zotlöterer (Contributor)
8 Jul 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Familienfreundlichkeit: Alle Generationen im Blick - Partnertag des Netzwerks "Unternehmen für Familie" mit Bundesministerin Claudia Plakolm
Katharina Auer-Zotlöterer (Participant)
12 May 2025Activity: Academic events › Participation in ...
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DIGITAL_BASICS | Konzept zur weiterführenden Digitalisierung in der Lehre
Katharina Auer-Zotlöterer (Consultant) & Claudia Resch (Consultant)
14 Apr 2025 → 31 Jan 2026Activity: Consultancy › Research
Prizes
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2021 Significant Contributions to Global Marketing Award
Diamantopoulos, Adamantios (Recipient), 2021
Prize: Prize, award or honor
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A Stakeholder Theory Perspective on Franchise Relationships
Windsperger, Josef (Recipient) & Raha, Aveed (Recipient), Jan 2019
Prize: Prize, award or honor
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Best Paper Award
Hoorani, Bareerah Hafeez (Recipient), Plakogiannaki, Maria Emmanouela (Recipient) & Gibbert, Michael (Recipient), Sept 2021
Prize: Prize, award or honor
Press/Media
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Die Familie Strauss und ihr Erfolgsrezept - damals wie heute
Katharina Auer-Zotlöterer & Andreas Maurer
8/05/25
1 item of Media coverage
Press/Media: Expert Comment
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Sprudelnde (Geld-)Quelle: Wie Wasser zum Lifestyleprodukt und Statussymbol wurde
13/06/24
1 item of Media coverage
Press/Media: Public Engagement Activities
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Jedes achte Kleidungsstück wird nicht getragen
19/05/24
1 item of Media coverage
Press/Media: Public Engagement Activities