Projects per year
Fingerprint
Dive into the research topics where Department of Marketing and International Business is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Persons
-
Reducing Food Waste due to Marketing Standards through Alternative Market Access
Makri, A. (Project Lead)
1/01/24 → 31/12/26
Project: Research funding
-
Navigating Brand Preference through Consumers' Stereotypes
Diamantopoulos, A. (Project Lead) & Florack, A. (Co-Lead)
1/09/18 → 31/10/21
Project: Research funding
-
(Re)Configurations in Digitally Transformed Dynamic Networks
Raha, A., Yaqub, M. Z., Ali, M., Sreckovic, M. & Windsperger, J., 2025, In: Managerial and Decision Economics.Publications: Contribution to journal › Article › Peer Reviewed
-
Advancing Antecedents of Brand Personality: A Meta-Analytical Review and Moderator Analysis
Wang, W., Heinberg, M. & Eisend, M., Aug 2025, In: Psychology & Marketing. 42, 8, p. 2012-2038 27 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation
Barari, M. M., Eisend, M. & Jain, S. P., 30 Apr 2025, (Accepted/In press) In: Journal of the Academy of Marketing Science.Publications: Contribution to journal › Article › Peer Reviewed
Open Access
Activities
-
Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine
Kostyukova, M. (Speaker), Strauß, C. (Contributor) & Windsperger, J. (Contributor)
30 Oct 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science
-
Bildung reformieren statt reparieren - Ein Abend mit dem Bildungsminister
Auer-Zotlöterer, K. (Participant)
31 Jul 2025Activity: Academic events › Participation in ...
-
Breaking Barriers: Addressing Women's Ignored Needs
Häcker, M. L. (Speaker) & Auer-Zotlöterer, K. (Contributor)
8 Jul 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science
Prizes
-
2021 Significant Contributions to Global Marketing Award
Diamantopoulos, A. (Recipient), 2021
Prize: Prize, award or honor
-
A Stakeholder Theory Perspective on Franchise Relationships
Windsperger, J. (Recipient) & Raha, A. (Recipient), Jan 2019
Prize: Prize, award or honor
-
Best Paper Award
Hoorani, B. H. (Recipient), Plakoyiannaki, E. (Recipient) & Gibbert, M. (Recipient), Sept 2021
Prize: Prize, award or honor
Press/Media
-
Dubai-Schokolade: Gekommen, um zu bleiben
15/10/25
1 item of Media coverage
Press/Media: Expert Comment
-
How do discounts impact consumer behavior?
21/08/25
1 item of Media coverage
Press/Media: Expert Comment
-
Radiokolleg: Die Familie Strauss und ihr Erfolgsrezept - heute wie damals (4)
26/06/25
1 Media contribution
Press/Media: Expert Comment