Adamantios Diamantopoulos - Activities - University of Vienna

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Research activity per year

42 Talk or oral contribution
16 Other editorial activity
2 Organisation of ...
2 Poster presentation
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- 1 Participation in ...
- 1 Research

42 results
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Social media endorsers and brand stereotypes: The role of endorser-brand fit.
Ifigeneia Leri (Speaker), Adamantios Diamantopoulos (Speaker) & Arnd Florack (Speaker)
23 Sept 2022
Activity: Talks and presentations › Talk or oral contribution › Science to Science
The interplay between sustainability and country-of-origin on consumers’ willingness to pay for a brand
Maria Gabriela Montanari (Speaker), Michaela Matarazzo (Speaker) & Adamantios Diamantopoulos (Speaker)
2022
Activity: Talks and presentations › Talk or oral contribution › Science to Science
How Country Stereotypes Impact Consumer Behaviour: Activation, Nature and Impact
Adamantios Diamantopoulos (Invited speaker)
11 Dec 2018
Activity: Talks and presentations › Talk or oral contribution › Science to Public
Having Fun with Reviewers: Some Dos and many Don'ts
Adamantios Diamantopoulos (Keynote speaker)
4 Sept 2018
Activity: Talks and presentations › Talk or oral contribution › Science to Science
How Country Stereotypes Impact Consumer Behavior: Activation, Nature and Consequences
Adamantios Diamantopoulos (Keynote speaker)
28 Jun 2018
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Swimming in a Crowded Sea: Doing Research and Publishing in Heavily Researched Areas
Adamantios Diamantopoulos (Keynote speaker)
1 Jun 2018
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Country Stereotypes in Consumer Behavior: Reflections on their Nature, Activation and Impact
Adamantios Diamantopoulos (Keynote speaker)
21 Sept 2017
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Having Fun with Reviewers: Some Dos and many Don'ts
Adamantios Diamantopoulos (Keynote speaker)
1 Sept 2017
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Consumer Cosmopolitanism: Using the C-COSMO Scale to Predict Product Ownership
Adamantios Diamantopoulos (Speaker)
15 Feb 2013
Activity: Talks and presentations › Talk or oral contribution › Other
Do Perceived Brand Globalness and Country-of-Origin Affect the Success of Brand Extensions?
Adamantios Diamantopoulos (Speaker)
22 May 2012
Activity: Talks and presentations › Talk or oral contribution › Other
How Country Stereotype Impact Behavioral Intentions: The Mediating Influence of Cognitive and Affective Brand Evaluations
Adamantios Diamantopoulos (Speaker)
22 May 2012
Activity: Talks and presentations › Talk or oral contribution › Other
Drivers of Export Segmentation Effectiveness
Adamantios Diamantopoulos (Speaker)
22 May 2012
Activity: Talks and presentations › Talk or oral contribution › Other
A Comparative Evaluation of Different Single-Item Selection Procedures for Construct Measurement
Adamantios Diamantopoulos (Speaker)
16 May 2012
Activity: Talks and presentations › Talk or oral contribution › Other
Implicit Country Attitudes and their Spontaneous Influence on Cognitive and Affective Dimensions of the Brand Image
Adamantios Diamantopoulos (Speaker)
17 Feb 2012
Activity: Talks and presentations › Talk or oral contribution › Other
Bicultural Consumption Behavior: An Experimental Study on Shin Japanese-American Perceptions and Buying Intentions towards Hedonic and Utilitarian Products
Adamantios Diamantopoulos (Speaker)
17 Feb 2012
Activity: Talks and presentations › Talk or oral contribution › Other
Consumer Sentiments towards Foreign Countries as Predictors of Behavioral Intentions
Adamantios Diamantopoulos (Speaker)
24 May 2011
Activity: Talks and presentations › Talk or oral contribution › Other
Beyond the Parent Brand: Does the Country-of-Origin Affect Brand Extension Success
Adamantios Diamantopoulos (Speaker)
24 May 2011
Activity: Talks and presentations › Talk or oral contribution › Other
How Employee - Brand Relationships and Employee - Work Relationships Can Turn Employees Into Brand Champions Through Organizational Identification
Adamantios Diamantopoulos (Speaker)
17 Mar 2011
Activity: Talks and presentations › Talk or oral contribution › Other
Globalization Attitude, Global Consumption Orientation and Global Brand Perceptions: An Empirical Study
Adamantios Diamantopoulos (Speaker)
24 Sept 2010
Activity: Talks and presentations › Talk or oral contribution › Other
The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions
Adamantios Diamantopoulos (Speaker)
16 Sept 2010
Activity: Talks and presentations › Talk or oral contribution › Other
Using Formative Measures in Theoretical Models: A Cautionary Tale
Adamantios Diamantopoulos (Speaker)
16 Sept 2010
Activity: Talks and presentations › Talk or oral contribution › Other
Forecasting Willingness-to-Pay with Direct Price Elicitation: Can Consumer Characteristics Explain Variations in Accuracy?
Adamantios Diamantopoulos (Speaker)
16 Sept 2010
Activity: Talks and presentations › Talk or oral contribution › Other
Formatively-Measured Constructs Taking Endogenous Positions in Structural Equations: Issues and Recommendations
Adamantios Diamantopoulos (Speaker)
16 Jun 2010
Activity: Talks and presentations › Talk or oral contribution › Other
Evaluations, Attitudes, and Purchase Intentions of Global Brands with Domestic of Foreign Origins: The Impact of Globalization Attitude and Global Consumption orientation
Adamantios Diamantopoulos (Speaker)
26 May 2010
Activity: Talks and presentations › Talk or oral contribution › Other
COO and Dual Coding Theory: Theoretical Insights and Exploratory Results
Adamantios Diamantopoulos (Speaker)
19 Feb 2010
Activity: Talks and presentations › Talk or oral contribution › Other
The impact of Country-of-Origin on Emotional Brand Image Perception and Rational Purchase Intention
Adamantios Diamantopoulos (Speaker)
24 Sept 2009
Activity: Talks and presentations › Talk or oral contribution › Other
The Relevance of Parent Brand Attributes for the Evaluation of Product-to-Service Brand Extensions
Adamantios Diamantopoulos (Speaker)
26 May 2009
Activity: Talks and presentations › Talk or oral contribution › Other
Country-of-Origin: Still Alive and Kicking?
Adamantios Diamantopoulos (Speaker)
26 May 2009
Activity: Talks and presentations › Talk or oral contribution › Other
Country Image, Country Personality and Country Affect: Differences Between Home, Animosity and Affinity Countries
Adamantios Diamantopoulos (Speaker)
20 Feb 2009
Activity: Talks and presentations › Talk or oral contribution › Other
Country-of-Origin: A Construct Past its Sell by Date?
Adamantios Diamantopoulos (Speaker)
20 Feb 2009
Activity: Talks and presentations › Talk or oral contribution › Other
Quality Management and International Performance: An Analysis for B-to-B Services
Adamantios Diamantopoulos (Speaker)
8 Aug 2008
Activity: Talks and presentations › Talk or oral contribution › Other
Gains and Losses from the Misperception of Country-of-Origin: The Role of Brand and Country-of-Origin Image
Adamantios Diamantopoulos (Speaker)
30 Jun 2008
Activity: Talks and presentations › Talk or oral contribution › Other
Insights into the Nature of Global and Local Brands - the Role of Perceived Brand Localness and Globalness
Adamantios Diamantopoulos (Speaker)
28 May 2008
Activity: Talks and presentations › Talk or oral contribution › Other
The Predictive Validity of Alternative Country Personality Measures: An Empirical Investigation
Adamantios Diamantopoulos (Speaker)
27 May 2008
Activity: Talks and presentations › Talk or oral contribution › Other
A Consumer-Derived Measure of Brand Positioning Effectiveness: Development and Validation
Adamantios Diamantopoulos (Speaker)
11 Jul 2007
Activity: Talks and presentations › Talk or oral contribution › Other
Consumer Cosmopolitanism: Scale Development and Validation
Adamantios Diamantopoulos (Speaker)
22 May 2007
Activity: Talks and presentations › Talk or oral contribution › Other
Segmentation Effectiveness: Empirical Evidence from International Companies and Experts
Adamantios Diamantopoulos (Speaker)
22 May 2007
Activity: Talks and presentations › Talk or oral contribution › Other
Consumers' Perceptions of Brand Positioning Strategies: Insights into Categorization Processes and Nature of Associations
Adamantios Diamantopoulos (Speaker)
22 May 2007
Activity: Talks and presentations › Talk or oral contribution › Other
Evaluating the Effectiveness of Brand Positioning Strategies: A Consumer Perspective
Adamantios Diamantopoulos (Speaker)
16 Feb 2007
Activity: Talks and presentations › Talk or oral contribution › Other
Do Consumers know the Origins of their Brands? Further Evidence on Brand Origin Recognition Accuracy
Adamantios Diamantopoulos (Speaker)
16 Feb 2007
Activity: Talks and presentations › Talk or oral contribution › Other
The Country Image Construct: Literature Review and Future Research Needs
Adamantios Diamantopoulos (Speaker)
26 May 2006
Activity: Talks and presentations › Talk or oral contribution › Other
Country Image, Country Brand Equity and Product Preferences: A Test of Two Models
Adamantios Diamantopoulos (Speaker)
23 May 2006
Activity: Talks and presentations › Talk or oral contribution › Other