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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Reducing Food Waste due to Marketing Standards through Alternative Market Access
Makri, A. (Project Lead)
1/01/24 → 31/12/26
Project: Research funding
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Effects of Psychological Distance on Mental Abstraction: A Registered Report of Four Tests of Construal-Level Theory
Calderon, S., Mac Giolla, E., Ask, K., Adler, S. J., Agerström, J., Akpınar, B., Albayrak, N., Alparone, F. R., Amin, S., Aquino, A., Bachet, M., Baisile, B., Bausenhart, K. M., Beylat, M., Bialobrzeska, O., Bloomfield, E. C., Boecker, L., Bonora, M., Brady, S. T. & Branch, J. G. & 156 others, , 1 Apr 2026, In: Advances in Methods and Practices in Psychological Science. 9, 2Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
When Digital Human Avatars Emote, Users Pull Back: The Hidden Cost of Expressiveness in Trust and App Engagement
Stamos, A., Lamprinakos, G., Makri, K., Altsitsiadis, E., Drossos, D., Lithoxoidou, E. E., Georgiadis, C., Giakoumis, D., Votis, K., Tzovaras, D. & Dewitte, S., 30 Dec 2025, In: Psychology & Marketing.Publications: Contribution to journal › Article › Peer Reviewed
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What is to be expected? Optimizing the operationalizationof consumer–brand relational norms
Makri, K. (Corresponding author), Bourdin, D. & Herz, M., Oct 2024, In: Psychology & Marketing. 41, 10, p. 2197-2213 17 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access
Activities
- 3 Talk or oral contribution
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Employees’ Perceptions of Reshoring and Organizational Attractiveness
Makri, A. (Speaker), Leri, I. (Speaker) & Halkias, G. (Speaker)
11 Dec 2025 → 13 Dec 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science
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The Impact of Big Data, Analytics and Artificial Intelligence on Key Account Management Effectiveness: A Dynamic Capabilities Perspective in an Emerging Market Context
Makri, A. (Speaker), Theodosiou, M. (Speaker), Alarape, O. (Speaker), Rethore, C. (Speaker) & Katsikea, E. (Speaker)
24 Jul 2025 → 27 Jul 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Bridging Identities: The Role of EU Identity in Shaping Consumer Preferences Across Domestic and Foreign (EU and Non-EU) Products
Tsalis, G. (Speaker), Makri, A. (Speaker) & Altsitsiadis, E. (Speaker)
25 May 2025 → 30 May 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science