Publications per year
Publications per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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“Buy local” campaigns in times of crisis: Insights from reactance theory
Matarazzo, M., Diamantopoulos, A. & Raff, A., 2023, In: International Marketing Review. 40, 7, p. 45-78 34 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective
Matarazzo, M., Diamantopoulos, A. & Raff, A., May 2022, Proceedings of the 51st Annual Conference of the European Marketing Academy.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
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Music Discovery as Differentiation Strategy for Streaming Providers
Raff, A., Mladenow, A. & Strauss, C., 30 Nov 2020, iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services. Indrawan-Santiago, M., Pardede, E., Salvadori, I. L., Steinbauer, M., Khalil, I. & Kotsis, G. (eds.). ACM, p. 476-480 5 p. (ACM International Conference Proceeding Series (ICPS)).Publications: Contribution to book › Contribution to proceedings › Peer Reviewed