Publications per year
Publications per year
Search results
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2025
Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention?
Noronha dos Reis, I., Harm, K., Saumer, M., Neureiter, A. & Matthes, J., 2025, Advances in advertising research XIII: Frontiers of advertising: Re-considering its shapes and forms. Gunina, D. & Waiguny, M. K. J. (eds.). 1 ed. Cham: Springer Nature Switzerland AG, p. 145-159 15 p. (European Advertising Academy).Publications: Contribution to book › Chapter
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2023
Digital corporate communication and gamification
Neureiter, A. & Seiffert-Brockmann, J., 18 May 2023, Handbook on Digital Corporate Communication. Luoma-aho, V. & Badham, M. (eds.). Edward Elgar Publishing, p. 266-280 15 p.Publications: Contribution to book › Chapter
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Zentral vs. Peripher: Persuasionswege und Einstellungsänderungen in den Arbeiten von Petty und Cacioppo
Neureiter, A., Jan 2023, Schlüsselwerke der Werbeforschung. Meitz, T., Borchers, N. S. & Naderer, B. (eds.). 1 ed. Wiesbaden: Springer VS, p. 159-170 12 p.Publications: Contribution to book › Chapter
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2022
Driving forces in green advertisements: A comparison of green advertisements in ten countries
Matthes, J., Eicher, C., Naderer, B., Neureiter, A., Schmuck, D. & Zibarzani, M., 2022, Nachhaltigkeit als Gegenstand und Zielgröße der Rezeptions- und Wirkungsforschung: Aktuelle Studien und Befunde. Kümpel, A-S., Peter, C., Schnaufer-Stockmann, A. & Mangold, F. (eds.). Baden-Baden: Nomos Verlag, p. 209-230 22 p.Publications: Contribution to book › Chapter