Publications per year
Publications per year
- 11 results
Search results
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2022
Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit
Leri, I., Florack, A. & Diamantopoulos, A., Sep 2022, Proceedings of the 13th EMAC Regional Conference.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
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2020
Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues
Halkias, G., Diamantopoulos, A., Florack, A. & Palcu, J., 2020, Proceedings of the 11th EMAC Regional Conference.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
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On the Interplay of Brand Origin, Brand and Brand User Stereotypes
Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I. & Zabkar, V., 16 Sep 2020, Proceedings of the 11th EMAC Regional Conference.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
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2019
Country and Brand Stereotypes as Drivers of Brand Evaluations
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M. & Kolbl, Z., 2019, Proceedings of the 48th European Marketing Academy Conference. HamburgPublications: Contribution to book › Contribution to proceedings › Peer Reviewed
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Too much of a good thing: Ceiling effects for strong partners in brand alliances
Garaus, M., Florack, A. & Wolfsteiner, E., 2019, Proceedings of the French-Austrian-German Workshop on Consumer Behavior.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
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When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy
Halkias, G., Diamantopoulos, A. & Florack, A., 2019, Proceedings of the 48th European Marketing Academy Conference. HamburgPublications: Contribution to book › Contribution to proceedings › Peer Reviewed
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2018
Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences
Halkias, G., Diamantopoulos, A., Florack, A. & Palcu, J., 2018, Proceedings of the 47th European Marketing Academy Conference. GlasgowPublications: Contribution to book › Contribution to proceedings › Peer Reviewed
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2017
Attention to Country-of-Origin Information: An Eye-Tracking Approach
Palcu, J., Florack, A., Diamantopoulos, A. & Halkias, G., 2017, Proceedings of the American Marketing Association Winter Educators’ Conference . OrlandoPublications: Contribution to book › Contribution to proceedings › Peer Reviewed
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Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect
Halkias, G., Florack, A., Diamantopoulos, A. & Palcu, J., 2017, Proceedings of the 46th European Marketing Academy Conference. GroningenPublications: Contribution to book › Contribution to proceedings › Peer Reviewed
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2016
The Impact of Consumer Personality Traits on Global Brand Purchase Intentions: A Four-Country, Balkan Report
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A. & Florack, A., 2016, Proceedings of the 7th European Marketing Academy Regional Conference.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
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2015
Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses
Halkias, G., Florack, A., Diamantopoulos, A. & Palcu, J., 2015, Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed