Arnd Florack

Publications

Publications per year 1997 2011 2012 2013 2014 2017 2018 2019 2020 2021 2024

• 93 Article
• 45 Newspaper/Magazine article
• 32 Paper
• 14 Radio show
• 53 More
  • 12 Interview
  • 11 Contribution to proceedings
  • 8 Web publication
  • 7 Chapter
  • 4 Entry for reference work
  • 2 Other contribution to conference
  • 2 Television show
  • 2 Working paper
  • 1 Collection
  • 1 Editorial
  • 1 Short communication
  • 1 Multimedia output
  • 1 Other

Publications per year

Publications per year

Search results

• 2013

  Markenimage

  Florack, A., 15 Aug 2013, Lexikon der Psychologie. Wirtz, M. (ed.). 16 ed. Dorsch

  Publications: Contribution to book › Entry for reference work

• Markenmanagement

  Florack, A., 15 Aug 2013, Dorsch Lexikon der Psychologie . Wirtz, M. (ed.). 16., vollst. überarb. ed. Bern: Verlag Hans Huber

  Publications: Contribution to book › Entry for reference work

• Markenvertrauen

  Florack, A., 15 Aug 2013, Lexikon der Psychologie. Wirtz, M. (ed.). 16 ed. Dorsch

  Publications: Contribution to book › Entry for reference work

• Produktinnovationen

  Florack, A., 15 Aug 2013, Lexikon der Psychologie. Wirtz, M. (ed.). 16 ed. Dorsch

  Publications: Contribution to book › Entry for reference work