Christina Sichtmann

Activities

Activities per year 2007 2012 2018 2019 2020

• 16 Talk or oral contribution
• 4 Participation in ...
• 3 Other editorial activity
• 2 Review for event
• 2 More
  • 1 Research
  • 1 Poster presentation

Activities per year

Search results

• Invited Panel Presentation

  Christina Sichtmann (Invited speaker)

  26 Jun 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Migrant Customers’ Acculturation and Their Participation in Services

  Christina Sichtmann (Speaker)

  26 Jun 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Was will ich und wofür stehe ich? Die klare Positionierung als Schlüssel für den Bewerbungsprozess

  Christina Sichtmann (Speaker)

  3 Jun 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Public

• Migrant Customers’ Acculturation and Participation in Host Country Services

  Christina Sichtmann (Speaker)

  30 May 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Intercultural Service Encounters: The Influence of Service Employees’ Origin on Customer Satisfaction

  Christina Sichtmann (Speaker)

  7 Nov 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Was will ich und wofür stehe ich? – Die klare Positionierung als Schlüssel für den Bewerbungsprozess

  Christina Sichtmann (Speaker)

  5 Jun 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Public

• Warum kaufen Konsumenten Marken?

  Christina Sichtmann (Speaker)

  16 Sept 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Public

• Paying for a Higher Workload?

  Christina Sichtmann (Speaker)

  29 Nov 2012

  Activity: Talks and presentations › Talk or oral contribution › Other

• Do Perceived Brand Globalness and Country-of-Origin Affect the Success of Brand Extensions?

  Christina Sichtmann (Speaker)

  22 May 2012

  Activity: Talks and presentations › Talk or oral contribution › Other

• Paying for a Higher Workload? An Experimental Investigation of the Relationship between Customer's Co-Production and Willingness to Pay

  Christina Sichtmann (Speaker)

  22 May 2012

  Activity: Talks and presentations › Talk or oral contribution › Other

• Extending Service Brands - Does the Extension Category Matter?

  Christina Sichtmann (Speaker)

  17 Feb 2012

  Activity: Talks and presentations › Talk or oral contribution › Other

• Beyond the Parent Brand: Does the Country-of-Origin Affect Brand Extension Success

  Christina Sichtmann (Speaker)

  24 May 2011

  Activity: Talks and presentations › Talk or oral contribution › Other

• Forecasting Willingness-to-Pay with Direct Price Elicitation: Can Consumer Characteristics Explain Variations in Accuracy?

  Christina Sichtmann (Speaker)

  16 Sept 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• The Relevance of Parent Brand Attributes for the Evaluation of Product-to-Service Brand Extensions

  Christina Sichtmann (Speaker)

  26 May 2009

  Activity: Talks and presentations › Talk or oral contribution › Other

• Quality Management and International Performance: An Analysis for B-to-B Services

  Christina Sichtmann (Speaker)

  8 Aug 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• International Performance of B-to-B Services: The Role of Quality Management

  Christina Sichtmann (Speaker)

  27 May 2008

  Activity: Talks and presentations › Talk or oral contribution › Other