Publications per year
Publications per year
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2023
Die Wirkung von (in)transparentem Native Advertising auf die Vertrauenswürdigkeit des Mediums
Einwiller, S. & Ruppel, C., 2023, Grenzen, Entgrenzung und Grenzüber schreitungen der Public Relations und Organisationskommunikation. Koch, T., J. B., Viererbl, B. & Denner, N. (eds.). Springer VS, p. 23-54Publications: Contribution to book › Chapter › Peer Reviewed
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Employee appreciation – A communication perspective
Ruppel, C., Nov 2023, (Submitted) Handbook of Employee Communication and Organizational Process. Kim, S., Buzzanell, P. M., Kim, J-N. & Mazzei, A. (eds.). Taylor & FrancisPublications: Contribution to book › Chapter › Peer Reviewed
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Organizational disidentification
Ruppel, C., 13 Dec 2023, (Accepted/In press) Elgar Encyclopedia of Corporate Communication. Podnar, K. (ed.). Edward Elgar Publishing, p. 523-527Publications: Contribution to book › Chapter › Peer Reviewed
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2015
Corporate brand: Experimental research.
Einwiller, S. & Ruppel, C., 2015, Corporate Branding: Areas, Arenas and Approaches. Melewar, TC. & Alwi, S. (eds.). 1. ed. London: Routledge, p. 208–229 22 p.Publications: Contribution to book › Chapter