Projects per year
Personal profile
Research interests
Desirée Schmuck is a Ph.D. Candidate at the Department of Communication at the University of Vienna since October 2014. After her Bachelor studies in Psychology and Communication Science at the University of Zurich she was a Master student in Communication Science at the University of Vienna. Her Master thesis dealt with the effects of right-wing populist posters on the attitudes toward immigrants of young voters. From 2012 until 2014 she was working as project and student assistant for Professor Matthes. Her main interests focus on right-wing populism and political advertising, the effects of political communication on (young) people's attitudes as well as on green advertising.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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SMART?Phone: SMART?Phone: Folgen der Smartphone-Nutzung in der Lebenswelt von Kindern und Jugendlichen
Matthes, J., Schmuck, D. & Freyer, M.
1/10/17 → 30/09/19
Project: Research funding
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Battle of the E-cowarriors: Differential effects of environmental appeals by influencers and organizations on youth’s pro-environmental attitudes and behavior intentions
Dekonick, H. & Schmuck, D., Jan 2025, In: Computers in Human Behavior. 162, 13 p., 108478.Publications: Contribution to journal › Article › Peer Reviewed
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Distracted children? Nighttime smartphone use, children's attentional problems, and school performance over time
Stevic, A., Schmuck, D., Thomas, M. F., Karsay, K. & Matthes, J., Feb 2024, In: The Journal of Early Adolescence. 44, 2, p. 223-249 27 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Is authenticity key? Mobilization by social media influencers versus celebrities and young people's political participation
Harff, D. & Schmuck, D., 31 Jul 2024, In: Psychology & Marketing. 41, 11, p. 2757-2771 15 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access
Prizes
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Third Place Top Faculty Research Paper Award for the paper "Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals" (co-authored by Jörg Matthes & Anke Wonneberger), AEJMC Advertising Division, Washington, D.C., August 2013.
Schmuck, Desiree (Recipient), 7 Aug 2013
Prize: Prize, award or honor
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Friend or foe? Exploring young people’s bias perceptions, trust and news use regarding the Middle Eastern conflict
Alexandra Wölfle (Speaker) & Desiree Schmuck (Contributor)
25 Sept 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Idols within reach: Measuring the perceived attainability of media role models
Darian Harff (Speaker), Heleen Dekonick (Speaker) & Desiree Schmuck (Speaker)
20 Jun 2024 → 24 Jun 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Prevalence, topics, presentation and popularity of social media influencers’ political content across two countries
Darian Harff (Speaker) & Desiree Schmuck (Speaker)
20 Jun 2024 → 24 Jun 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science