Projects per year
Personal profile
Research interests
Desirée Schmuck is a Ph.D. Candidate at the Department of Communication at the University of Vienna since October 2014. After her Bachelor studies in Psychology and Communication Science at the University of Zurich she was a Master student in Communication Science at the University of Vienna. Her Master thesis dealt with the effects of right-wing populist posters on the attitudes toward immigrants of young voters. From 2012 until 2014 she was working as project and student assistant for Professor Matthes. Her main interests focus on right-wing populism and political advertising, the effects of political communication on (young) people's attitudes as well as on green advertising.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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SMART?Phone: SMART?Phone: Folgen der Smartphone-Nutzung in der Lebenswelt von Kindern und Jugendlichen
Matthes, J., Schmuck, D. & Freyer, M.
1/10/17 → 30/09/19
Project: Research funding
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Distracted children? Nighttime smartphone use, children's attentional problems, and school performance over time
Stevic, A., Schmuck, D., Thomas, M. F., Karsay, K. & Matthes, J., Feb 2024, In: The Journal of Early Adolescence. 44, 2, p. 223-249 27 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Popular Among Distrustful Youth? Social Media Influencers’ Communication About COVID-19 and Young People’s Risk Perceptions and Vaccination Intentions
Schmuck, D. & Harff, D., 2024, In: Health Communication. 39, 12, p. 2730-2743 14 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
‘You Got My Back?’: Severity and Counter-Speech in Online Hate Speech Toward Minority Groups
Van Houtven, E., Acquah, S., Obermaier, M., Saleem, M. & Schmuck, D., 4 Jan 2024, In: Media Psychology. 27, 6, p. 923-954 32 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access
Prizes
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Third Place Top Faculty Research Paper Award for the paper "Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals" (co-authored by Jörg Matthes & Anke Wonneberger), AEJMC Advertising Division, Washington, D.C., August 2013.
Schmuck, Desiree (Recipient), 7 Aug 2013
Prize: Prize, award or honor
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Idols within reach: Measuring the perceived attainability of media role models
Darian Harff (Speaker), Heleen Dekonick (Speaker) & Desiree Schmuck (Speaker)
20 Jun 2024 → 24 Jun 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science
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A systematic review of the concept of political knowledge in a high-choice, social media environment
Cato Waeterloos (Speaker), Desiree Schmuck (Speaker), Michaël Opgenhaffen (Speaker) & Peter van Aelst (Speaker)
20 Jun 2024 → 24 Jun 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Prevalence, topics, presentation and popularity of social media influencers’ political content across two countries
Darian Harff (Speaker) & Desiree Schmuck (Speaker)
20 Jun 2024 → 24 Jun 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science