Personal profile
Research interests
Desirée Schmuck is a Ph.D. Candidate at the Department of Communication at the University of Vienna since October 2014. After her Bachelor studies in Psychology and Communication Science at the University of Zurich she was a Master student in Communication Science at the University of Vienna. Her Master thesis dealt with the effects of right-wing populist posters on the attitudes toward immigrants of young voters. From 2012 until 2014 she was working as project and student assistant for Professor Matthes. Her main interests focus on right-wing populism and political advertising, the effects of political communication on (young) people's attitudes as well as on green advertising.
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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SMART?Phone: SMART?Phone: Folgen der Smartphone-Nutzung in der Lebenswelt von Kindern und Jugendlichen
Matthes, J. (Project Lead), Schmuck, D. (Co-Lead) & Freyer, M. (Admin)
1/10/17 → 30/09/19
Project: Research funding
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Adolescents as citizen scientists: Insights into their exposure to social media influencers’ sociopolitical content
Van Houtven, E., Dekoninck, H., Harff, D. & Schmuck, D., 2 Apr 2026, (E-pub ahead of print) In: Youth & Society.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Adolescents’ trust in political content from influencers: The roles of motive attribution and parental mediation
Harff, D., Van Houtven, E., Dekoninck, H. & Schmuck, D., 30 Mar 2026, (E-pub ahead of print) In: Communication Research (CR).Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Cold facts on the influencer hotline: A digital field experiment investigating “hot” and “cold” processing of greenfluencer content
Dekoninck, H., Boerman, S. & Schmuck, D., 19 Feb 2026, (E-pub ahead of print) In: Media Psychology.Publications: Contribution to journal › Article › Peer Reviewed
Open Access
Prizes
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Shortlisted (Top 2) for the Univie Teaching Award Social Sciences 2025
Klesl, M. (Recipient), Liebenwein, C. (Recipient) & Schmuck, D. (Recipient), 4 Apr 2025
Prize: Prize, award or honor
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Third Place Top Faculty Research Paper Award for the paper "Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals" (co-authored by Jörg Matthes & Anke Wonneberger), AEJMC Advertising Division, Washington, D.C., August 2013.
Schmuck, D. (Recipient), 7 Aug 2013
Prize: Prize, award or honor
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Chatting with biased bots: Impacts of gender stereotypes and counter-stereotypes in chatbot interactions
Wölfle, A. (Speaker) & Schmuck, D. (Contributor)
8 Sept 2026 → 11 Sept 2026Activity: Talks and presentations › Talk or oral contribution › Science to Science
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A Systematic Literature Review of Political Knowledge in a High-Choice, Social Media Environment
Waeterloos, C. (Speaker), Opgenhaffen, M. (Speaker), van Aelst, P. (Speaker) & Schmuck, D. (Speaker)
8 Jun 2026Activity: Talks and presentations › Talk or oral contribution › Science to Science
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When do young people learn about politics from social media? A mobile intensive longitudinal linkage analysis (MILLA
Lissens, M. (Speaker), van Aelst, P. (Speaker) & Schmuck, D. (Speaker)
7 Jun 2026Activity: Talks and presentations › Talk or oral contribution › Science to Science