Projects of affiliated persons per year
Personal profile
Research interests
Desirée Schmuck is a Ph.D. Candidate at the Department of Communication at the University of Vienna since October 2014. After her Bachelor studies in Psychology and Communication Science at the University of Zurich she was a Master student in Communication Science at the University of Vienna. Her Master thesis dealt with the effects of right-wing populist posters on the attitudes toward immigrants of young voters. From 2012 until 2014 she was working as project and student assistant for Professor Matthes. Her main interests focus on right-wing populism and political advertising, the effects of political communication on (young) people's attitudes as well as on green advertising.
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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SMART?Phone: SMART?Phone: Folgen der Smartphone-Nutzung in der Lebenswelt von Kindern und Jugendlichen
Matthes, J. (Project Lead), Schmuck, D. (Co-Lead) & Freyer, M. (Admin)
1/10/17 → 30/09/19
Project: Research funding
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Adolescents as citizen scientists: Insights into their exposure to social media influencers’ sociopolitical content
Van Houtven, E., Dekoninck, H., Harff, D. (Corresponding author) & Schmuck, D., 2 Apr 2026, (E-pub ahead of print) In: Youth & Society.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Adolescents’ trust in political content from influencers: The roles of motive attribution and parental mediation
Harff, D. (Corresponding author), Van Houtven, E., Dekoninck, H. & Schmuck, D., 30 Mar 2026, (E-pub ahead of print) In: Communication Research (CR).Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Are bots more biased than humans? Assessing gender stereotypes of warmth and competence in AI-generated ratings, stories, and images
Wölfle, A. & Schmuck, D., 2026, In: Computers in Human Behavior Reports. 23, 101145Publications: Contribution to journal › Article › Peer Reviewed
Open Access
Prizes
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Shortlisted (Top 2) for the Univie Teaching Award Social Sciences 2025
Klesl, M. (Recipient), Liebenwein, C. (Recipient) & Schmuck, D. (Recipient), 4 Apr 2025
Prize: Prize, award or honor
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Third Place Top Faculty Research Paper Award for the paper "Taking a closer look at green ads. Consumers' green involvement and the persuasive effects of emotional versus functional advertising appeals" (co-authored by Jörg Matthes & Anke Wonneberger), AEJMC Advertising Division, Washington, D.C., August 2013.
Schmuck, D. (Recipient), 7 Aug 2013
Prize: Prize, award or honor
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Chatting with biased bots: Impacts of gender stereotypes and counter-stereotypes in chatbot interactions
Wölfle, A. (Speaker) & Schmuck, D. (Contributor)
8 Sept 2026 → 11 Sept 2026Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Politik? Social Media?! Wem kann ich da denn glauben?
Klesl, M. (Speaker), Schmuck, D. (Speaker) & Aichmayer, H. (Speaker)
10 Jul 2026Activity: Talks and presentations › Talk or oral contribution › Science to Public
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A Systematic Literature Review of Political Knowledge in a High-Choice, Social Media Environment
Waeterloos, C. (Speaker), Opgenhaffen, M. (Speaker), van Aelst, P. (Speaker) & Schmuck, D. (Speaker)
8 Jun 2026Activity: Talks and presentations › Talk or oral contribution › Science to Science