Georgios Halkias

Publications

Publications per year 2013 2015 2016 2017 2019 2020 2023

• 16 Contribution to proceedings
• 13 Article
• 6 Paper
• 1 Book
• 1 More
  • 1 Chapter

Publications per year

Publications per year

Search results

• 2023

  Taking the Fear out of Data Analysis: Completely Revised, Significantly Extended and Still Fun

  Diamantopoulos, A., Schlegelmilch, B. & Halkias, G., 2023, 2 ed. Cheltenham: Edward Elgar Publishing. 346 p.

  Publications: Book
• 2021

  How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-National, Cross-Category Approach

  Michaelidou, N., Micevski, M. & Halkias, G., 6 Apr 2021, In: International Marketing Review. 38, 2, p. 367-386 20 p.

  Publications: Contribution to journal › Article › Peer Reviewed

• The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework

  Bourdin, D., Halkias, G. & Makri, K., Dec 2021, In: Journal of Business Research. 137, p. 28-38 11 p.

  Publications: Contribution to journal › Article › Peer Reviewed

  Open Access
• 2020

  Dominant Motives and Perceptual Drivers of Social Media Advertising Response: Are Users More Receptive to Advertising on Facebook or YouTube?

  Michaelidou, N., Micevski, M. & Halkias, G., 16 Sep 2020, Proceedings of the 11th EMAC Regional Conference.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues

  Halkias, G., Diamantopoulos, A., Florack, A. & Palcu, J., 2020, Proceedings of the 11th EMAC Regional Conference.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Happy to Have and Happy to Do: The Role of Self-expression (a)symmetry in Material and Experiential Purchases

  Halkias, G., Kousi, S. & Baumgartner, H., 2020, Proceedings of the Association for Consumer Research – North American Conference.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Having and Doing: Self-expression Asymmetries Drive Happiness Across Experiential and Material Purchases

  Halkias, G. & Kousi, S., 2020.

  Publications: Contribution to conference › Paper › Peer Reviewed

• One Color Fits All: Product Category Color Norms and (A)typical Package Colors

  Garaus, M. & Halkias, G., Oct 2020, In: Review of Managerial Science. 14, 5, p. 1077–1099 23 p.

  Publications: Contribution to journal › Article › Peer Reviewed

  Open Access

• Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach

  Halkias, G. & Diamantopoulos, A., Dec 2020, In: International Journal of Research in Marketing. 37, 4, p. 714-736 23 p.

  Publications: Contribution to journal › Article › Peer Reviewed

  Open Access
• 2019

  Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity

  Halkias, G., Kousi, S. & Micevski, M., 2019, Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Factors Affecting Consumer Responses to Brand Advertising on Social Media

  Michaelidou, N., Micevski, M. & Halkias, G., 2019, Proceedings of the Academy of Marketing Sciene Annual Conference.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Global and Local Brand Stereotypes: Formation, Content Transfer, and Impact

  Davvetas, V. & Halkias, G., 15 Aug 2019, In: International Marketing Review. 36, 5, p. 675-701 27 p.

  Publications: Contribution to journal › Article › Peer Reviewed

• Multiple Consumer Identities and the Crossover Effect of the EU Identity in Predicting Domestic and Foreign Product Preferences

  Micevski, M., Halkias, G. & Herz, M., Nov 2019, In: Journal of Business Research. 104, Nov, p. 622-631 10 p.

  Publications: Contribution to journal › Article › Peer Reviewed

• The early gaze catches the consumer: the role of attention on country of origin cues in a screening and an evaluation phase

  Egger, M., Florack, A., Diamantopoulos, A. & Halkias, G., 2019.

  Publications: Contribution to conference › Paper › Peer Reviewed

• When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy

  Halkias, G., Diamantopoulos, A. & Florack, A., 2019, Proceedings of the 48th European Marketing Academy Conference. Hamburg

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
• 2018

  Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters

  Sichtmann, C., Micevski, M. & Halkias, G., 2018, Proceedings of the 47th European Marketing Academy Conference. Glasgow

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences

  Halkias, G., Diamantopoulos, A., Florack, A. & Palcu, J., 2018, Proceedings of the 47th European Marketing Academy Conference. Glasgow

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
• 2017

  Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin

  Palcu, J., Florack, A., Diamantopoulos, A. & Halkias, G., 2017.

  Publications: Contribution to conference › Paper › Peer Reviewed

• Attention to Country-of-Origin Information: An Eye-Tracking Approach

  Palcu, J., Florack, A., Diamantopoulos, A. & Halkias, G., 2017, Proceedings of the American Marketing Association Winter Educators’ Conference . Orlando

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect

  Halkias, G., Florack, A., Diamantopoulos, A. & Palcu, J., 2017, Proceedings of the 46th European Marketing Academy Conference. Groningen

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Explicit versus Implicit Country Stereotypes as Predictors of Product Preferences: Insights from the Stereotype Content Model

  Diamantopoulos, A., Florack, A., Halkias, G. & Palcu, J., Oct 2017, In: Journal of International Business Studies. 48, 8, p. 1023-1036 14 p.

  Publications: Contribution to journal › Article › Peer Reviewed

• Exploring the Effectiveness of Foreign Brand Communication: Consumer Culture Ad Imagery and Brand Schema Incongruity

  Halkias, G., Micevski, M., Diamantopoulos, A. & Milchram, C., Nov 2017, In: Journal of Business Research. 80, p. 210-217 8 p.

  Publications: Contribution to journal › Article › Peer Reviewed

• Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building

  Davvetas, V. & Halkias, G., 2017.

  Publications: Contribution to conference › Paper › Peer Reviewed

• Location-based Consumer Identities: EU as Superodinate Identity Predicting Both Local and Global Brand Purchase

  Halkias, G., Micevski, M. & Herz, M., 2017, Proceedings of the 8th European Marketing Academy Regional Conference. Timisoara

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Schema Strength, Processing Opportunity, and the Rewarding Nature of Incongruity Resolution in Advertising

  Halkias, G. & Kokkinaki, F., 2017, In: International Journal of Advertising . 36, 3, p. 415-438 24 p.

  Publications: Contribution to journal › Article › Peer Reviewed
• 2016

  Attention to Country of Origin Information

  Palcu, J., Florack, A., Diamantopoulos, A. & Halkias, G., 2016.

  Publications: Contribution to conference › Paper › Peer Reviewed

• Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations

  Halkias, G., Micevski, M., Diamantopoulos, A. & Milchram, C., 2016, Proceedings of the 7th European Marketing Academy Regional Conference.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• The Interplay between Country Stereotypes and Perceived Brand Globalness/Localness as Drivers of Brand Preference

  Halkias, G., Davvetas, V. & Diamantopoulos, A., Sep 2016, In: Journal of Business Research. 69, 9, p. 3621-3628 8 p.

  Publications: Contribution to journal › Article › Peer Reviewed

• “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals

  Davvetas, V., Diamantopoulos, A. & Halkias, G., 2016, Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
• 2015

  Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity

  Halkias, G. & Kokkinaki, F., 8 Dec 2015, Consumption and Branding Value Networks in New Media Markets. Vukanovic, Z., Lesourd, J. B. & Wildman, S. (eds.). Lisbon, Portugal: Media XXI - Formalpress, Vol. Vol. 1. p. 281-294 14 p. Chapter 11

  Publications: Contribution to book › Chapter › Peer Reviewed

• Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses

  Halkias, G., Florack, A., Diamantopoulos, A. & Palcu, J., 2015, Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed

• Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.

  Halkias, G., Florack, A., Diamantopoulos, A. & Palcu, J., 2015.

  Publications: Contribution to conference › Paper › Peer Reviewed

• Mental Representation of Brands: A Schema-Based Approach to Consumers’ Organization of Market Knowledge

  Halkias, G., 17 Aug 2015, In: Journal of Product & Brand Management. 24, 5, p. 438 - 448 11 p.

  Publications: Contribution to journal › Article › Peer Reviewed

• Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions

  Davvetas, V., Halkias, G. & Diamantopoulos, A., 2015, Proceedings of the 6th EMAC CEE Regional Conference. Vienna

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
• 2014

  The Degree of Ad–Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes

  Halkias, G. & Kokkinaki, F., 15 Oct 2014, In: Journal of Advertising. 43, 4, p. 397-409 13 p.

  Publications: Contribution to journal › Article › Peer Reviewed
• 2013

  Increasing Advertising Effectiveness through Incongruity-Based Tactics: The Moderating Role of Consumer Involvement

  Halkias, G. & Kokkinaki, F., 2013, In: Journal of Marketing Communications. 19, 3, p. 182–197

  Publications: Contribution to journal › Article › Peer Reviewed

• Understanding Responses to Schema-Incongruent Brand Communication

  Halkias, G. & Kokkinaki, F., 2013, Proceedings of the 4th European Marketing Academy Regional Conference.

  Publications: Contribution to book › Contribution to proceedings › Peer Reviewed