Georgios Halkias – Publications — University of Vienna

Research activity per year

16 Contribution to proceedings
13 Article
6 Paper
1 Book
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- 1 Chapter

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2015

Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity
Halkias, G. & Kokkinaki, F., 8 Dec 2015, Consumption and Branding Value Networks in New Media Markets. Vukanovic, Z., Lesourd, J. B. & Wildman, S. (eds.). Lisbon, Portugal: Media XXI - Formalpress, Vol. Vol. 1. p. 281-294 14 p. Chapter 11
Publications: Contribution to book › Chapter › Peer Reviewed