Katharina Auer-Zotlöterer

Katharina Auer-Zotlöterer

ao. Univ.-Prof. Mag. Dr.

 https://orcid.org/0009-0007-0616-1349
1996 …2025

Research activity per year

Personal profile

Research interests

  • Responsible Marketing & Consumer Quality-of-Life
  • Customer Well-Being over Life Course & Across Generations
    - Balancing Needs in Consumers' Various Life Domains 
    - Internal Customers' Work-Life Balance & Employer Branding
    - Sustainability, Diversity, and Inclusion Issues in Marketing
    - Marketing Ethics, Culture & Values
  • Mixed Research Designs & Qualitative Methodology

Administrative duties

from 10/2024
Equal Opportunities Working Party (member) | University of Vienna

10/2022 - 09/2024
Ethics Board (member) | University of Vienna

10/2022 - 09/2024
Study Conference Board (member) | Faculty of Business, Economics & Statistics

03-11/2022
Appointment Committee "Marketing" (member) | Faculty of Business, Ecoomics & Statistics

03/2021 - 09/2022
AG Curricular Reform Master studies (International) Business Administration (chair) | Faculty of Business, Economics & Statistics 

10/2020 - 09/2022
Director of Studies | Faculty of Business, Economics & Statistics

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Postgraduate Programme 'Supervision, Mediation and Coaching', Paris-Lodron Universität Salzburg

1 Oct 2017 → 30 Jun 2018

Foster Care Training, Amt der Salzburger Landesregierung, Referat Soziale Kinder- & Jugendarbeit

1 Oct 2012 → 16 Mar 2013

Curriculum "Women in Science", University of Vienna

25 Feb 2003 → 25 Jun 2004

Sozial- und Wirtschaftswissenschaften, Doktoratsstudium, Doktorat (Dr. rer.soc.oec.), University of Vienna

1 Oct 1996 → 19 Dec 2000

International Business Studies, Master, University of Vienna

1 Oct 1991 → 3 Jul 1996

International Program, Ecole Supérieure de Commerce de Paris (ESCP)

1 Sept 1993 → 31 Mar 1994

External positions

Scientific Director, ParentsToday GmbH, Salzburg

1 Oct 2017 → 5 May 2019

Visiting Professor of Marketing, Paris-Lodron Universität Salzburg

1 Mar 2010 → 31 Aug 2017

SWAROVSKI Endowed Professor in Multi-cultural Brand Research, Leopold-Franzens-Universität Innsbruck

1 Jun 2009 → 31 Dec 2009

Adjunct Professor of Marketing, Université Libre de Bruxelles

1 Mar 2003 → 30 Jun 2006

Visiting Scholar, FWF-funded Erwin-Schrödinger-Grant, Universität St. Gallen

3 Sept 2001 → 31 Aug 2002

Study Assistant, Institute for Human Sciences

1 Jul 1994 → 30 Sept 1994

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Collaborations and top research areas from the last five years

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View all 45 Publications
  • 13 Talk or oral contribution
  • 11 Participation in ...
  • 7 Other
  • 1 Publication peer-review
View all 32 activities