Publications per year
Publications per year
- 14 results
Search results
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2023
Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship
Plakoyiannaki, E., Paavilainen-Mäntymäki, E. & Hoorani, B. H., 14 Jul 2023, Handbook of Historical Methods for Management. Decker, S., Foster, W. M. & Giovannoni, E. (eds.). Edward Elgar Publishing, p. 425-442Publications: Contribution to book › Chapter
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2021
Entry Modes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms
Kampouri, K. & Plakoyiannaki, E., 2021, Palgrave Handbook on Family Firm Internationalization.Publications: Contribution to book › Chapter › Peer Reviewed
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Entry Nodes in Foreign Market Entry and Post-Entry Operations of Family-Managed Firms
Kampouri, K. & Plakoyiannaki, E., 30 May 2021, The Palgrave Handbook of Family Firm Internationalization. Palgrave Macmillan, p. 237-264Publications: Contribution to book › Chapter › Peer Reviewed
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2020
The case study in family business: current perspectives and suggestions for the future
Leppäaho, T., Plakoyiannaki, E., Kampouri, K. & Paavilainen-Mäntymäki, E., 10 Mar 2020, Handbook of Qualitative Research Methods for Family Business. USA: Edward Elgar Publishing, p. 161-190 30 p.Publications: Contribution to book › Chapter › Peer Reviewed
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Theorizing from Cases: Further Reflections
Paavilainen-Mäntymäki, E., Piekkari, R., Plakoyiannaki, E. & Welch, C., 2020, Research Methods in International Business. Eden, L., Nielsen, B. B. & Verbeke, A. (eds.). Palgrave Macmillan, p. 229-231 (JIBS Special Collections).Publications: Contribution to book › Chapter › Peer Reviewed
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2018
Collage Visual Data: Pathways to Data Analysis
Plakoyiannaki, E. & Stavraki, G., 2018, The SAGE Handbook of Qualitative Business and Management Research Methods. Cassell, C., Cunliffe, A. L. & Grandy, G. (eds.). Sage Publications Ltd., p. 313-328Publications: Contribution to book › Chapter › Peer Reviewed
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Organizational processes and capabilities
Plakoyiannaki, E. & Stavraki, G., 2018, Marketing graffiti: The writing on the wall. Saren, M. (ed.). 2 ed. p. 201-226Publications: Contribution to book › Chapter › Peer Reviewed
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2011
Case Study Selection: Key Issues and Challenges for International Business Researchers
Fletcher, M. & Plakoyiannaki, E., 2011, Case Study Research for International Business. Marschan-Pierkkari, R. & Welch, C. (eds.). Edward Elgar, p. 171 - 191Publications: Contribution to book › Chapter › Peer Reviewed
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2010
Sampling in Case Study Research
Fletcher, M. & Plakoyiannaki, E., 2010, Encylopedia of Case Study Research. Mills, A. J., Durepos, G. & Wiebe, E. (eds.). Sage Publications Ltd., Vol. 2. p. 837 - 840Publications: Contribution to book › Chapter › Peer Reviewed
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2009
Growth and Learning Spillovers from International Markets: Empirical Evidence from Gree Firms
Plakoyiannaki, E. & Deligianni, I., 2009, Internationalization, Entrepreneurship and the Smaller Firm. Jones, M., Young, S., Dimitratos, P. & Fletcher, M. (eds.). Edward Elgar, p. 37 - 52Publications: Contribution to book › Chapter › Peer Reviewed
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Theoretical Foundations of an International Entrepreneurial Culture
Dimitratos, P. & Plakoyiannaki, E., 2009, Entrepreneurship and Globalization. McNaughton, R. B. & Bell, J. (eds.). Los Angeles: Sage Publications Ltd., Vol. 5. p. 49-76Publications: Contribution to book › Chapter › Peer Reviewed
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2006
Creating Solutions for the Customer: The Customer Relationship Management (CRM) Process & Capabilities
Plakoyiannaki, E., 2006, Marketing Graffiti. Saren, M. (ed.). Butterworth - Heinemann, p. 171 - 194Publications: Contribution to book › Chapter › Peer Reviewed
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2004
International Entrepreneurship and International Entrepreneurial Culture
Dimitratos, P. & Plakoyiannaki, E., 2004, Entrepreneurship. Petrakis, P. E. (ed.). University of Athens, p. 95 - 105Publications: Contribution to book › Chapter › Peer Reviewed
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2000
Advertising on the Internet
Plakoyiannaki, E., 2000, Advertising. Zotos, Y. C. (ed.). Thessaloniki: University Studio Press, p. 287-320Publications: Contribution to book › Chapter › Peer Reviewed