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Dive into the research topics where Marion Garaus is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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When Food Co-Branding Backfires: The Overexpectation Effect
Garaus, M., Wolfsteiner, E. & Florack, A., 19 Jul 2022, In: Foods. 11, 14, 13 p., 2136.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Let me entertain you - Increasing overall store satisfaction through digital signage in retail waiting areas
Garaus, M. & Wagner, U., Mar 2019, In: Journal of Retailing and Consumer Services. 47, 1, p. 331-338 8 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Smile please! Toward an understanding of selfie campaigns
Wolfsteiner, E., Garaus, M. & Wagner, U., 2019, Proceedings of the 10th EMAC Regional Conference.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
Activities
- 7 Talk or oral contribution
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Happy grocery shopper: The creation of positive emotions through affective digital signage content
Garaus, M. (Speaker)
3 Nov 2016Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Retail Shopper Confusion - Einkaufsverwirrung am Point-of-Sale
Garaus, M. (Speaker)
23 Apr 2015Activity: Talks and presentations › Talk or oral contribution › Other
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Der Einfluss von Einkaufsverwirrung auf das Konsumentenverhalten am Point-of-Sale: Experimentelle Untersuchung
Garaus, M. (Speaker)
28 Jan 2015Activity: Talks and presentations › Talk or oral contribution › Other