Publications per year
Publications per year
- 15 results
Search results
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2022
How placement affects brand preferences in advergames: A test of inhibition and facilitation processes during search
Egger, M., Florack, A. & Hübel, C., Sep 2022, In: Computers in Human Behavior. 134, 11 p., 107328.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Investigating the mechanisms by which selective attention affects subsequent preferences and choice
Egger, M. & Florack, A., 2022, In: Scientific Reports. 12, 1, 19345.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
The Interplay of Brand, Brand Origin, and Brand User Stereotypes in Forming Value Perceptions
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M. & Zabkar, V., Oct 2022, In: British Journal of Management. 33, 4, p. 1924-1949 26 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
2021
The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer
Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Ž. & Egger, M., 26 Oct 2021, In: International Marketing Review. 38, 6, p. 1143-1165 23 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
2020
On the Interplay of Brand Origin, Brand and Brand User Stereotypes
Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I. & Zabkar, V., 16 Sep 2020, Proceedings of the 11th EMAC Regional Conference.Publications: Contribution to book › Contribution to proceedings › Peer Reviewed
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When products compete for consumers attention: How selective attention affects preferences
Florack, A., Egger, M. & Hübner, R., 1 Apr 2020, In: Journal of Business Research. 111, p. 117-127 11 p., 111.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
2019
Country and Brand Stereotypes as Drivers of Brand Evaluations
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M. & Kolbl, Z., 2019, Proceedings of the 48th European Marketing Academy Conference. HamburgPublications: Contribution to book › Contribution to proceedings › Peer Reviewed
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The early gaze catches the consumer: the role of attention on country of origin cues in a screening and an evaluation phase
Egger, M., Florack, A., Diamantopoulos, A. & Halkias, G., 2019.Publications: Contribution to conference › Paper › Peer Reviewed
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The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M. & Kolbl, Z., 2019.Publications: Contribution to conference › Paper › Peer Reviewed
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2018
Ceiling and negative effects in brand alliances
Garaus, M., Florack, A. & Egger, M., 2018.Publications: Contribution to conference › Other contribution to conference › Peer Reviewed
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How selective attention shapes preferences
Egger, M., Florack, A. & Hübner, R., 2018.Publications: Contribution to conference › Paper › Peer Reviewed
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The Effect of Selective Attention on Preferences
Florack, A., Egger, M. & Hübner, R., 2018.Publications: Contribution to conference › Paper › Peer Reviewed
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2017
How Selective Attention Shapes Consumers’ Preferences
Florack, A. & Egger, M., 2017.Publications: Contribution to conference › Paper › Peer Reviewed
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How Selective Attention Shapes Preferences
Egger, M. & Florack, A., 2017.Publications: Contribution to conference › Paper › Peer Reviewed
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The Effect of Selective Attention on Preferences
Florack, A. & Egger, M., 2017.Publications: Contribution to conference › Paper › Peer Reviewed