Publications per year
Publications per year
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Beneficial or harmful? How (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, M., Stubenvoll, M., Binder, A. & Matthes, J., 5 Feb 2024, In: Journal of Advertising. 53, 1, p. 19-35 17 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Living is easy with eyes closed: Avoidance of targeted political advertising in response to privacy concerns, perceived personalization, and overload
Stubenvoll, M., Binder, A., Noetzel, S., Hirsch, M. & Matthes, J., Mar 2024, In: Communication Research (CR). 51, 2, p. 203-227 25 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Sustainable flying? The effects of greenwashed claims in airline advertising on perceived greenwashing, brand outcomes, and attitudes toward flying
Neureiter, A., Hirsch, M., Matthes, J. & Naderer, B., Oct 2024, In: Environmental Communication. 18, 7, p. 873 – 890 18 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access
Prizes
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Best Student Paper Award
Hirsch, Melanie (Recipient), Binder, Alice (Recipient) & Matthes, Jörg (Recipient), Jun 2021
Prize: Prize, award or honor
Activities
- 14 Talk or oral contribution
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Targeted political advertising on social media – A “drop in the ocean?” Emerging adults’ understanding and experiences
Melanie Hirsch (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)
20 Jun 2024 → 24 Jun 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Personalisierte politische Werbung auf Social Media – Einblicke aus Fokusgruppeninterviews mit jungen Wähler*innen
Melanie Hirsch (Speaker), Alice Binder (Speaker) & Jörg Matthes (Speaker)
22 Nov 2023 → 24 Nov 2023Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Adolescents' persuasion knowledge in response to online targeted political advertising: A mobile experience sampling study.
Melanie Hirsch (Speaker), Marlis Stubenvoll (Speaker), Alice Binder (Speaker), Lukas P. Otto (Speaker) & Jörg Matthes (Speaker)
25 May 2023 → 29 May 2023Activity: Talks and presentations › Talk or oral contribution › Science to Science