Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Artificial presence, real-life influence? Effects of CGI influencers on young adults’ health behavior intentions
Saumer, M., Neureiter, A., Varga, É. M., Gataric, V., Liu, C. Y. & Matthes, J., 22 Apr 2025, In: Cyberpsychology : Journal of Psychological Research in Cyberspace. 19, 2, 22 p., 3.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Digital she-nanigans: Social media users’ response toward online hostilities targeting a female science communicator with marginalized identities
Saumer, M., Koban, K. & Matthes, J., 29 May 2025, (E-pub ahead of print) In: New Media & Society. 24 p., 14614448251342242.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Fem-vertised and fem-washed advertising on Instagram: How do they affect the attitude towards the brand and purchase intention?
Noronha dos Reis, I., Harm, K., Saumer, M., Neureiter, A. & Matthes, J., 2025, Advances in advertising research XIII: Frontiers of advertising: Re-considering its shapes and forms. Gunina, D. & Waiguny, M. K. J. (eds.). 1 ed. Cham: Springer Nature Switzerland AG, p. 145-159 15 p.Publications: Contribution to book › Chapter
Activities
- 20 Talk or oral contribution
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Fantastic bystanders and where to find them: Do emotions fuel (in)direct interventions when bystanders face online anti-LGBTQIA+ hostility?
Melanie Saumer (Speaker), Kevin Koban (Speaker) & Jörg Matthes (Speaker)
12 Jun 2025 → 16 Jun 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science
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"What are you looking at?!?" An eye-tracking experiment on anti-LGBTQIA+ online hostility under prototypical mobile information consumption conditions
Kevin Koban (Speaker) & Melanie Saumer (Speaker)
12 Jun 2025 → 16 Jun 2025Activity: Talks and presentations › Talk or oral contribution › Science to Science
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The dark side of the rainbow: A mobile experience study on community members' exposure frequency and processing of LGBTQIA+-directed digital hostility
Melanie Saumer (Speaker), Kevin Koban (Speaker) & Jörg Matthes (Speaker)
8 Nov 2024 → 11 Nov 2024Activity: Talks and presentations › Talk or oral contribution › Science to Science