Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
-
Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit
Garaus, C., Garaus, M. & Wagner, U., 2024, In: IEEE Transactions on Engineering Management. 71, p. 3700-3711 12 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Predicting and Optimizing Marketing Performance in Dynamic Markets
Guhl, D., Paetz, F., Wagner, U. & Wedel, M., Mar 2024, In: OR Spectrum. 46, p. 1-27 27 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Measuring Product Commoditization: Scale Development
Wagner, U., Sepúlveda Simon, F. & Enke, M., 2023, In: Marketing ZFP - Journal of Research and Management. 45, 4, p. 3-13 11 p.Publications: Contribution to journal › Article › Peer Reviewed
Activities
-
Selected research projects in marketing at the University of Vienna
Udo Wagner (Invited speaker)
28 May 2021Activity: Talks and presentations › Talk or oral contribution › Science to Science
-
Impression formation: Using continuous-response measurement to assess nonverbal selling behaviors
Udo Wagner (Invited speaker)
23 Mar 2021Activity: Talks and presentations › Talk or oral contribution › Science to Science
-
Sensory Marketing - An upcoming issue
Udo Wagner (Invited speaker)
9 Sep 2020Activity: Talks and presentations › Talk or oral contribution › Science to Science