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Dive into the research topics where Udo Wagner is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit
Garaus, C., Garaus, M. & Wagner, U., 2024, In: IEEE Transactions on Engineering Management. 71, p. 3700-3711 12 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Predicting and Optimizing Marketing Performance in Dynamic Markets
Guhl, D., Paetz, F. (Corresponding author), Wagner, U. & Wedel, M., Mar 2024, In: OR Spectrum. 46, p. 1-27 27 p.Publications: Contribution to journal › Article › Peer Reviewed
Open Access -
Measuring Product Commoditization: Scale Development
Wagner, U., Sepúlveda Simon, F. & Enke, M., 2023, In: Marketing ZFP - Journal of Research and Management. 45, 4, p. 3-13 11 p.Publications: Contribution to journal › Article › Peer Reviewed
Activities
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Selected research projects in marketing at the University of Vienna
Wagner, U. (Invited speaker)
28 May 2021Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Impression formation: Using continuous-response measurement to assess nonverbal selling behaviors
Wagner, U. (Invited speaker)
23 Mar 2021Activity: Talks and presentations › Talk or oral contribution › Science to Science
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Sensory Marketing - An upcoming issue
Wagner, U. (Invited speaker)
9 Sept 2020Activity: Talks and presentations › Talk or oral contribution › Science to Science