Udo Wagner

Activities

Activities per year 2004 2006 2007 2008 2009 2010 2012 2013 2015 2016 2017 2018 2019 2021

• 125 Talk or oral contribution
• 16 Editor of journal or series
• 5 Research
• 4 Organisation of ...
• 4 More
  • 2 Teaching
  • 1 Research organization
  • 1 Poster presentation

Activities per year

Search results

• Children's Sponsorship Perceptions and Sponsor Awareness

  Udo Wagner (Speaker)

  1 Oct 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• The Spotlight-Viewer Methodology

  Udo Wagner (Speaker)

  24 Sept 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• Ein neues Erhebungsverfahren in der Konsumentenforschung: der Spot-Light Viewer

  Udo Wagner (Speaker)

  21 Jun 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• A Monte Carlo Study on Sampling Properties of the Pareto/NBD Model

  Udo Wagner (Speaker)

  18 Jun 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• Spotlight-Viewer und Shadowing - empirische Ergebnisse zu zwei neuen Erhebungsverfahren der Konsumentenbeobachtung

  Udo Wagner (Speaker)

  17 Jun 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• Small Sample Properties of the Pareto/Negative Binomial Distribution Model

  Udo Wagner (Speaker)

  4 Jun 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• The Spotlight-Viewer Methodology: Implicit Measurement of Advertising Effectiveness by Recording Goal-Directed Behavior

  Udo Wagner (Speaker)

  6 May 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• Small Sample Properties of the Pareto/Negative Binomial Distribution Model

  Udo Wagner (Speaker)

  6 May 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• Dissertationskultur in den Wirtschaftswissenschaften

  Udo Wagner (Speaker)

  5 May 2010

  Activity: Talks and presentations › Talk or oral contribution › Other

• Zur Messproblematik in der empirischen Sozialforschung

  Udo Wagner (Speaker)

  18 Dec 2009

  Activity: Talks and presentations › Talk or oral contribution › Other

• Verschiedene graphische Darstellungsmöglichkeiten von Produktpositionierungen

  Udo Wagner (Speaker)

  7 Dec 2009

  Activity: Talks and presentations › Talk or oral contribution › Other

• Modelling Concepts on Non-buying Behaviour for Frequently Purchased Consumer Goods

  Udo Wagner (Speaker)

  29 Jun 2009

  Activity: Talks and presentations › Talk or oral contribution › Other

• Modellierung von nicht genutzten Kaufgelegenheiten in Konsumgütermärkten

  Udo Wagner (Speaker)

  8 Jun 2009

  Activity: Talks and presentations › Talk or oral contribution › Other

• Modelling Concepts on Non-purchase Behaviour for Low Involvement Goods

  Udo Wagner (Speaker)

  8 May 2009

  Activity: Talks and presentations › Talk or oral contribution › Other

• Einige Überlegungen zu Anforderungen an die Master Thesis

  Udo Wagner (Speaker)

  11 Mar 2009

  Activity: Talks and presentations › Talk or oral contribution › Other

• Marketing ZFP - Journal of Research and Management (Journal)

  Udo Wagner (Editorial board member)

  2009 → …

  Activity: Publication peer-review, and editorial work › Editor of journal or series

• Journal of Business Research (Journal)

  Udo Wagner (Editorial board member)

  2009 → Mar 2016

  Activity: Publication peer-review, and editorial work › Editor of journal or series

• Akademija MM (Journal)

  Udo Wagner (Editorial board member)

  2009 → …

  Activity: Publication peer-review, and editorial work › Editor of journal or series

• Modellierung von nicht genutzten Kaufgelegenheiten in Kosumgütermärkten

  Udo Wagner (Speaker)

  3 Dec 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Branding for Food Products - The Austrian Case

  Udo Wagner (Speaker)

  28 Nov 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Marketing of Food Products

  Udo Wagner (Speaker)

  26 Nov 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Floor covering as a means to influence the duration of shopping

  Udo Wagner (Speaker)

  22 Nov 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Alternativenevaluation durch Manager mittels Entscheidungsbällen

  Udo Wagner (Speaker)

  23 Jun 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Mögliche Einflüsse der Fußbodenbeschaffenheit in Geschäftslokalen auf das Konsumentenverhalten

  Udo Wagner (Speaker)

  2 Jun 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Context effects of television advertising

  Udo Wagner (Speaker)

  22 Mar 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Ein Überblick über die gängigen Befragungsmethoden der Marktforschung

  Udo Wagner (Speaker)

  12 Feb 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Stochastic models and the analysis of non-contractual customer relationships

  Udo Wagner (Speaker)

  28 Jan 2008

  Activity: Talks and presentations › Talk or oral contribution › Other

• Customer Base Analysis: The Case for a Central Variant of the Betageometric/NBD Model

  Udo Wagner (Speaker)

  21 Sept 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• Customer Base Analysis: The Case for a Central Variant of the Betageometric/NBD Model

  Udo Wagner (Speaker)

  28 Jun 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• Stochastic models of buying behaviour - the NBD and the Pareto/NBD model

  Udo Wagner (Speaker)

  21 Jun 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• A cross-cultural Comparison of counterfeit products between Austrian, Korean and Rumanian customers

  Udo Wagner (Speaker)

  23 May 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• Some comments on accreditation at NCTU

  Udo Wagner (Speaker)

  1 May 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• A cross-cultural comparison of counterfeit products between Austrian, Korean and Rumanian customers

  Udo Wagner (Speaker)

  21 Apr 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• Marketing research techniques applied to real world problems, some case studies

  Udo Wagner (Speaker)

  18 Apr 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• Planning new tariffs at tele.ring - an integrated segmentation, targeting and positioning tool designed for managerial applicability

  Udo Wagner (Speaker)

  3 Apr 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• Parent-child interactions at the point of sale

  Udo Wagner (Speaker)

  2 Apr 2007

  Activity: Talks and presentations › Talk or oral contribution › Other

• Journal of Global Academy of Marketing Science (JGAMS) (Journal)

  Udo Wagner (Editorial board member)

  2007 → …

  Activity: Publication peer-review, and editorial work › Editor of journal or series

• Business Research (Journal)

  Udo Wagner (Editorial board member)

  2007 → …

  Activity: Publication peer-review, and editorial work › Editor of journal or series

• Journal of Korean Academy of Marketing Science (Journal)

  Udo Wagner (Editorial board member)

  2007 → 2015

  Activity: Publication peer-review, and editorial work › Editor of journal or series

• Journal of Global Scholars of Marketing Science (Journal)

  Udo Wagner (Editorial board member)

  2007 → …

  Activity: Publication peer-review, and editorial work › Editor of journal or series

• Zur Stellung des Faches Marketing

  Udo Wagner (Speaker)

  8 Dec 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• "Segmentierung, Zielmarktfestlegung und Positionierung - grundlegende Aufgaben des Marketing dargestellt am Beispiel der Planung eines neuen Tarifs für tele.ring"

  Udo Wagner (Speaker)

  14 Nov 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• Konstrukte, Indikatoren, Strukturen - zur Messproblematik in der empirischen Sozialforschung

  Udo Wagner (Speaker)

  13 Nov 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• "Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung"

  Udo Wagner (Speaker)

  30 Oct 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• "The effect of presenting products in their usage context"

  Udo Wagner (Speaker)

  13 Jul 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• Planning new tariffs at tele.ring - an integrated segmentation, targeting and positioning tool designed for managerial applicability

  Udo Wagner (Speaker)

  15 May 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• "Bundled product presentations in a retailing environment"

  Udo Wagner (Speaker)

  11 May 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• "Children's Influence on Unplanned Purchases"

  Udo Wagner (Speaker)

  19 Apr 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• 'Harmonization ot the educational system at university level within the European Union - Experiences from Austria'

  Udo Wagner (Speaker)

  28 Mar 2006

  Activity: Talks and presentations › Talk or oral contribution › Other

• Konstrukte, Indikatoren, Strukturen - zur Messproblematik in der empirischen Sozialforschung

  Udo Wagner (Speaker)

  6 Dec 2005

  Activity: Talks and presentations › Talk or oral contribution › Other