Udo Wagner

Activities

Activities per year 2004 2006 2007 2008 2009 2010 2012 2013 2015 2016 2017 2018 2019 2021

• 125 Talk or oral contribution
• 16 Editor of journal or series
• 5 Research
• 4 Organisation of ...
• 4 More
  • 2 Teaching
  • 1 Research organization
  • 1 Poster presentation

Activities per year

Search results

• Selected research projects in marketing at the University of Vienna

  Udo Wagner (Invited speaker)

  28 May 2021

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Impression formation: Using continuous-response measurement to assess nonverbal selling behaviors

  Udo Wagner (Invited speaker)

  23 Mar 2021

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Sensory Marketing - An upcoming issue

  Udo Wagner (Invited speaker)

  9 Sept 2020

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Marketing Innovations in Retailing

  Udo Wagner (Invited speaker)

  10 Jan 2020

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Digital Transformation: From Theory to Practice

  Udo Wagner (Invited speaker)

  27 Nov 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Some Considerations on the Educational Profile of Business Data Scientist

  Udo Wagner (Invited speaker)

  25 Nov 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Crossmodal correspondences between color, smell and texture - Investigating sensory attributes of a body lotion

  Udo Wagner (Speaker)

  22 Nov 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• There is no second chance for a first impression

  Udo Wagner (Speaker)

  21 Nov 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Sensory Marketing - an emerging sub discipline in consumer Behavior

  Udo Wagner (Invited speaker)

  8 Nov 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• There is No Second Chance for a First Impression: The Examination of Snap Judgements of Sales Behaviors by Means of a Program Analyzer

  Udo Wagner (Speaker)

  Nov 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• How accurate are customers' initial impressions? Using continuous-response measurement to assess thin slices of sales behaviors

  Udo Wagner (Speaker)

  Nov 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Do consumers' value systems impact their consumption of sustainable groceries? An intercultural study

  Udo Wagner (Speaker)

  25 Oct 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Kundenbindungsprogramme aus betriebswirtschaftlicher Sicht

  Udo Wagner (Invited speaker)

  22 Oct 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Forschungsschwerpunkte am Institut für Betriebswirtschaftslehre

  Udo Wagner (Invited speaker)

  3 Oct 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Public

• Smile please! Toward an understanding of selfie compaigns

  Udo Wagner (Speaker)

  Sept 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Possession Attachment towards Global Brands: The "World of Barbie" Shaping the Mindseet of Young Indian Girls

  Udo Wagner (Speaker)

  12 Jul 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Der Einfluss von sensorischen Stimuli auf die Produktbeurteilung einer Körpercreme

  Udo Wagner (Invited speaker)

  4 Jul 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Kreuzmodale Korrespondenzen zwischen Farbe, Duft und Textur am Beispiel einer Körpercreme

  Udo Wagner (Invited speaker)

  5 Jun 2019

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Sensory Marketing

  Udo Wagner (Speaker)

  6 Dec 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Modern Retailing

  Udo Wagner (Speaker)

  28 Nov 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• How does cognitive sensory information labelling influence consumer responses across different categories of packaged food products?

  Udo Wagner (Speaker)

  9 Oct 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Influence of amodal, sensory packaging information on associations about the respective product

  Udo Wagner (Speaker)

  20 Aug 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Valedictory Address

  Udo Wagner (Speaker)

  16 Feb 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• How to write and publish a Research Paper

  Udo Wagner (Speaker)

  15 Feb 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Marketing to the Global Consumer

  Udo Wagner (Speaker)

  15 Feb 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Sponsorship in Sports Marketing

  Udo Wagner (Speaker)

  12 Feb 2018

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Retailing in 2020 and beyond

  Udo Wagner (Speaker)

  4 Dec 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Konsum nachhaltiger Lebensmittel

  Udo Wagner (Speaker)

  5 Oct 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Otto Altenburger - eine Würdigung

  Udo Wagner (Speaker)

  27 Sept 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Public

• Shoppers' nonverbal behaviors as a cue for their shopping orientation

  Udo Wagner (Speaker)

  22 Sept 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Meet the editor, Marketing ZFP - Journal of Research and Management

  Udo Wagner (Speaker)

  8 Jul 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Some thoughts about living in Vienna

  Udo Wagner (Speaker)

  7 Jul 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Influence of amodal, sensory packaging information on associations about the respective product

  Udo Wagner (Speaker)

  23 Jun 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Conceptualization and Evaluation of Research Problems in Marketing

  Udo Wagner (Speaker)

  22 Jun 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Consequences of probabilistic price promotions in retailing

  Udo Wagner (Speaker)

  7 Jan 2017

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Influence of amodal, sensory packaging information on associations about the respective product

  Udo Wagner (Invited speaker)

  6 Dec 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• Zur Anordnung von Produkten in Regalen von Lebensmittelgeschäften

  Udo Wagner (Invited speaker)

  25 Nov 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• Eckpunkte der Sprachausbildung laut Studienpläne für Betriebswirtschaft und Internationale Betriebswirtschaft

  Udo Wagner (Speaker)

  18 Nov 2016

  Activity: Talks and presentations › Talk or oral contribution › Science to Science

• Digital Signage in Grocery Stores: Some Empirical Investigations

  Udo Wagner (Invited speaker)

  27 Oct 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• Digital Signage in Gorcery stores: some empirical investigations

  Udo Wagner (Invited speaker)

  30 Jun 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• Digital Signage im Supermarkt: Psychologische und verhaltensbezogene Wirkungen unterschiedlicher Inhaltsarten

  Udo Wagner (Speaker)

  27 Mar 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• Happy grocery shoper: The creation of positive emotions through affective digital signage content

  Udo Wagner (Speaker)

  28 Feb 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• The Effect on Media Multitasking on Advertising Message Effectiveness

  Udo Wagner (Speaker)

  1 Feb 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• The Effect of Media Multitasking on Advertising Message Effectiveness

  Udo Wagner (Speaker)

  28 Jan 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• Grocery shopping in traditional retail outlets and online: are there differences?

  Udo Wagner (Speaker)

  7 Jan 2016

  Activity: Talks and presentations › Talk or oral contribution › Other

• The influence of Digital Signage on Emotions, Cognition, and Behavioral Intentions at the Point of Sale

  Udo Wagner (Speaker)

  17 Sept 2015

  Activity: Talks and presentations › Talk or oral contribution › Other

• SNS Marketing Activities practiced in Austria

  Udo Wagner (Speaker)

  26 Jun 2015

  Activity: Talks and presentations › Talk or oral contribution › Other

• Zur Entwicklung der Betriebswirtschaftslehre als Disziplin an der Universität Wien

  Udo Wagner (Speaker)

  11 Jun 2015

  Activity: Talks and presentations › Talk or oral contribution › Other

• Hat die kulturell determinierte Leserichtung einen Einfluss auf die Bewertung von Verpackungen?

  Udo Wagner (Speaker)

  4 Jun 2015

  Activity: Talks and presentations › Talk or oral contribution › Other

• Electronic shelf labels: Customers' perception, approval and behavioral responses - A field experiment

  Udo Wagner (Speaker)

  28 May 2015

  Activity: Talks and presentations › Talk or oral contribution › Other