Udo Wagner - Publications - University of Vienna

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2021

Consumers’ value systems in the consumption of sustainable groceries: An intercultural study
Wagner, U. & Strobl, S., 2021, Corporate Responsibility, Sustainability and Markets: How Ethical Organisations and Consumers Shape Markets. Simoes, C., Grigore, G. & Stancu, A. (eds.). Palgrave Macmillan, (Palgrave Studies in Governance, Leadership and Responsibility).
Publications: Contribution to book › Chapter › Peer Reviewed
Entwicklungslinien der quantitativen Marketingforschung im deutschsprachigen Raum
Wagner, U. & Hildebrandt, L., 2021, Ideengeschichte der BWL II: Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management. Matiaske, W. & Sadowski, D. (eds.). Wiesbaden: SpringerGabler
Publications: Contribution to book › Chapter › Peer Reviewed
Kundenbindungsprogramme aus der Sicht des Marketings
Wagner, U., 2021, Handbuch Kundenbindungs- und Loyalitätsprogramme. Kirchmayr-Schliesselberger, S., Miernicki, M., Weilinger, A. & Wimmer, A. (eds.). 1 ed. Facultas, p. 23-37
Publications: Contribution to book › Chapter › Peer Reviewed
2017

Otto Altenburger - eine Würdigung
Wagner, U., 2017, Langfristige Perspektiven und Nachhaltigkeit in der Rechnungslegung . Wagner, U. & Schaffhauser-Linzatti, M. (eds.). Wiesbaden: Springer, p. 1 -9
Publications: Contribution to book › Chapter › Peer Reviewed
Zahrnutí etické perspektivy v manazerském rozhodováni: úvahy
Wagner, U. & Samarawickrema, S., 2017, Management v nových podmínkách. Dytrt (ed.). p. 8-16
Publications: Contribution to book › Chapter › Peer Reviewed
2016

Islamic Marketing, Some Thoughts
Wagner, U., 2016, Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment. Nestorovic (ed.).
Publications: Contribution to book › Chapter › Peer Reviewed
The After-Effects of Fear-Inducing Public Service Announcements
Wagner, U., Ebster, C., Eberhardsteiner, L. & Prenner, M., 2016, Dynamic Perspectives on Managerial Decision Making: Essays in Honor of Richard F. Hartl. Dawid, H., Doerner, K. F., Feichtinger, G., Kort, P. M. & Seidl, A. (eds.). Cham: Springer International Publishing AG , p. 395-411 17 p. (Dynamic Modeling and Econometrics in Economics and Finance, Vol. 22).
Publications: Contribution to book › Chapter › Peer Reviewed
2013

A note on measuring competition for FMCG markets
Wagner, U. & Weitzl, W., 2013, Handel in Theorie und Praxis: Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch. Crockford, G., Ritschel, F. & Schmieder, U. (eds.). Wiesbaden: Springer Gabler, p. 209-224
Publications: Contribution to book › Chapter
Luxury goods vs. counterfeits - an intercultural study
Wagner, U., Lee, S-H., Kleinsasser, S. & Jamsawang, J., 2013, Luxury Marketing: A Challenge for Theory and Practice. Wiedmann, K-P. & Hennings, N. (eds.). Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, p. 223-244 22 p.
Publications: Contribution to book › Chapter
2012

EMAC/KSMS cooperation
Wagner, U. & Kim, K-H., 2012, The EMAC Chronicle. Unknown publisher, Vol. 11. p. 19-19 1 p.
Publications: Contribution to book › Chapter
EMAC 2012 membership survey
Wagner, U. & Zimprich, M., 2012, The EMAC Chronicle. Unknown publisher, Vol. 11. p. 5-8 4 p.
Publications: Contribution to book › Chapter
Preisorientierte Aktionspolitik
Wagner, U., Jamsawang, J. & Seher, F., 2012, Handbuch Handel. 2 ed. Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, Vol. 2.
Publications: Contribution to book › Chapter
2011

Conference Attendance as a Prerequisite for EMAC Membership?
Wagner, U., 2011, The EMAC Chronicle. Unknown publisher, Vol. 9. p. 17-17 1 p.
Publications: Contribution to book › Chapter
EMAC on to go
Wagner, U., 2011, The EMAC Chronicle. Unknown publisher, Vol. 10. p. 5-5 1 p.
Publications: Contribution to book › Chapter
Haben ausgewählte Ziffern eine kulturspezifische Bedeutung für die Preissetzung? Eine Internetbasierte Analyse
Wagner, U., Jamsawang, J. & Hinteregger, L. M., 2011, Das Internet der Zukunft: Bewährte Erfolgstreiber und neue Chancen. Wagner, U., Wiedmann, K-P. & von der Oelsnitz, D. (eds.). Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, p. 245-266 22 p.
Publications: Contribution to book › Chapter › Peer Reviewed
Management v etickè perspetive
Wagner, U., 2011, Manazerska etika X. dil. Unknown publisher, p. 171-172 2 p.
Publications: Contribution to book › Chapter
Vorwort
Wagner, U., Wiedmann, K-P. & von der Oelsnitz, D., 2011, Das Internet der Zukunft: Bewährte Erfolgstreiber und neue Chancen. Wagner, U., Wiedmann, K-P. & Oelsnitz von der, D. (eds.). Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, p. VII - XIX
Publications: Contribution to book › Chapter
2010

Does the Loyalty of EMAC Members Depend on Their Country of Origin?
Wagner, U., 2010, The EMAC Chronicle. Unknown publisher, Vol. 7. p. 24-25 2 p.
Publications: Contribution to book › Chapter
Marketing Department Heads Forum
Wagner, U. & Avlonitis, G. J., 2010, The EMAC Chronicle. 20 ed. Unknown publisher, Vol. 8.
Publications: Contribution to book › Chapter
2009

Preferred Publication Outlets of EMAC Members
Wagner, U., 2009, The EMAC-Chronicle. Unknown publisher, Vol. 5. p. 6
Publications: Contribution to book › Chapter
2008

EMAC Membership Situation 2008
Wagner, U., 2008, The EMAC Chronicle. Unknown publisher, Vol. 3. p. 10-12 3 p.
Publications: Contribution to book › Chapter
2007

Einsatzmöglichkeiten für statistische Methoden in der Marktforschung
Reisinger, H. & Wagner, U., 2007, Handbuch der Marktforschung. Facultas, p. 217-222 6 p.
Publications: Contribution to book › Chapter
Marktabgrenzung und Marktstrukturierung
Wagner, U. & Baldauf, A., 2007, Handbuch Produktmanagement. 3 ed. Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, p. 252-272 21 p.
Publications: Contribution to book › Chapter
2006

Danksagung und Vortrag zur Stellung des Faches Marketing
Wagner, U., 2006, Festreden anlässlich der Verleihung der Ehrendoktorwürde an Herrn o. Univ. Prof. Dr. techn. Udo Wagner. Unknown publisher, p. 43-62 19 p.
Publications: Contribution to book › Chapter
2005
The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour
Wagner, U. & Reisinger, H., 2005, Data Analysis and Decision Support, Festschrift für Wolfgang Gaul. Baier, D., Decker, R. & Schmidt-Thieme, L. (eds.). Berlin: Springer, p. 323 - 334 12 p.
Publications: Contribution to book › Chapter
2004

Soziale Verantwortung als Leitidee der Unternehmensführung und Gegenstand der akademischen Ausbildung
Fritz, W. & Wagner, U., 2004, Management mit Vision und Verantwortung. Wiedmann, K., Fritz, W. & Abel, B. (eds.). Wiesbaden: Gabler Verlag/GWV Fachverlage GmbH, p. 425 - 449 25 p.
Publications: Contribution to book › Chapter
2003

Zur Bedeutung von Information im Marketing
Wagner, U. & Auer-Srnka, K., 2003, Information und Wirtschaft - Aspekte einer komplexen Beziehung. Dosoudil, I. (ed.). Wien: Facultas, p. 25 - 52 28 p.
Publications: Contribution to book › Chapter
Zur Entwicklung der Beziehungen zwischen Hersteller und Handel auf dem Neuwagenmarkt
Wagner, U., Grohs, R. & Leisch, M., 2003, Jahrbuch Vertriebs- und Handelsmanagement 2003 - Marktstrategische Veränderungen in der Hersteller-Handels-Dyade. Ahlert, D., Olbrich, R. & Schröder, H. (eds.). Frankfurt am Main: Deutscher Fachverlag, p. 252 - 261 10 p.
Publications: Contribution to book › Chapter
2002
Estimating Market-Level Multiplicative Models of Promotion Effects with Linearly Aggregated Data - A Parametric Approach
Bemmaor, A. C. & Wagner, U., 2002, Advances in Econometrics. Emerald Group Publishing Limited, Vol. 16. p. 165 - 189 25 p.
Publications: Contribution to book › Chapter
2001

Der Einsatz von Methoden des Data Mining zur Unterstützung kommunikationspolitischer Aktivitäten der Lauda Air
Wagner, U., Reisinger, H. & Russ, R., 2001, Handbuch Data Mining im Marketing. Hippner, H., Küsters, U., Meyer, M. & Wilde, K. D. (eds.). 1 ed. Gabler Verlag/GWV Fachverlage GmbH, p. 875 - 888 14 p.
Publications: Contribution to book › Chapter
Tendenzen marktorientierter Preispolitik im "Electronic Commerce"
Wagner, U. & Fritz, W., 2001, Zum Erkenntnisstand der Betriebswirtschaftslehre am Beginn des 21. Jahrhunderts. Wagner, U. (ed.). Duncker & Humblot, Vol. 153. p. 451 - 474 24 p.
Publications: Contribution to book › Chapter
2000
Measuring Brand Loyalty on the Individual Level - a Comparative Study
Wagner, U. & Boyer, C., 2000, Classification and Information Processing at the Turn of the Millennium. Decker, R. & Gaul, W. (eds.). Berlin Heidelberg, p. 275 - 287 13 p.
Publications: Contribution to book › Chapter
1999

Die Vermittlung quantitativer Inhalte im betriebswirtschaftlichen Unterricht
Wagner, U. & Reisinger, H., 1999, Mathematische Methoden der Wirtschaftswissenschaften. Gaul, W. & Schader, M. (eds.). Berlin Heidelberg: Physica-Verlag GmbH und Co., p. 455 - 463 9 p.
Publications: Contribution to book › Chapter
1998

The Austrian Consumer within the European Community - A Cross-Cultural Comparison
Wagner, U. & Baldauf, A., 1998, Contemporary Developments in Marketing. Backhaus, K. (ed.). p. 469 - 487 19 p.
Publications: Contribution to book › Chapter
1995

Kaufverhaltensmodelle im praktischen Einsatz für Analyse und Optimierung
Decker, R., Röhle, M. & Wagner, U., 1995, Marketingprobleme - Innovative Lösungsansätze aus Forschung und Praxis. Baier, D. & Decker, R. (eds.). Regensburg: S. Roderer Verlag, p. 63 - 72 10 p.
Publications: Contribution to book › Chapter
1988

Exploring the Possibilities of an Improvement of Stochastic Market Models by Rule-Based Systems
Geyer-Schulz, A., Taudes, A. & Wagner, U., 1988, Data, Expert Knowledge and Decisions. Gaul, W. & Schader, M. (eds.). Berlin, Heidelberg: Springer, p. 54-66 13 p.
Publications: Contribution to book › Chapter
1987

Mathematische Grundausbildung für Studenten der Wirtschaftswissenschaften
Wagner, U., 1987, Wirtschaftsmathematik in Beruf und Ausbildung. Dörfler, W., Fischer, R. & Peschek, W. (eds.). Vol. 17. p. 275 - 306 32 p.
Publications: Contribution to book › Chapter
1985

Brand Choice as a Heterogeneous Nonstationary Zero Order Process
Wagner, U. & Taudes, A., 1985, Methods of Operations Research. Henn, R. (ed.). Vol. 55. p. 331 - 349 19 p.
Publications: Contribution to book › Chapter
The Multivariate Polya Process as a Model of Consumer Behaviour
Wagner, U. & Taudes, A., 1985, Methods of Operations Research. Beckmann, M. (ed.). Vol. 54. p. 573 - 574 2 p.
Publications: Contribution to book › Chapter
1983

Entwicklung und empirische Validierung eines heterogenen Kaufverhaltensmodells
Wagner, U. & Taudes, A., 1983, Methods of Operations Research. Henn, R. (ed.). Vol. 46. p. 653 - 666 14 p.
Publications: Contribution to book › Chapter
1982
On Discriminating among Stochastic Models - a Survey
Wagner, U., 1982, Operations Research in Progress. Feichtinger, G. & Kall, P. (eds.). Dordrecht: Springer, Vol. 32. p. 367 - 379 13 p.
Publications: Contribution to book › Chapter
Preisreaktion, Markengoodwill, Lebenszyklus und Wettbewerbsintensität
Nenning, M., Topritzhofer, E. & Wagner, U., 1982, Preistheorie und Preisverhalten. Böcker, F. (ed.). Verlag Franz Vahlen GmbH, p. 90 - 100 11 p.
Publications: Contribution to book › Chapter
1979

On the Reliability of Alternative Commercially Available Data Sources for the Measurement of Market Response - The Use of Prewhitening and Cross-Spectral Analysis
Nenning, M., Topritzhofer, E. & Wagner, U., 1979, Market Measurement and Analysis. Montgomery, D. B. & Wittink, D. R. (eds.). p. 502 - 514 13 p.
Publications: Contribution to book › Chapter