CIMaR Annual Conference Best Paper Award

  • Sichtmann, Christina (Recipient), Diamantopoulos, Adamantios (Recipient) & Davvetas, Vasileios (Recipient)

Prize: Prize, award or honor

Description

Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices
Awarded date14 May 2015
Granting OrganisationsConsortium for International Marketing Research

Keywords

  • BWL

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