Adverse Effects of Sponsorship

Heribert Reisinger, Reinhard Grohs, Martin Eder

Publications: Contribution to book › Contribution to proceedings

Original language	English
Title of host publication	Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik
Editors	H. Ö. Engilbertsson
Publisher	Unknown publisher
Number of pages	10
Publication status	Published - 2007

Austrian Fields of Science 2012

@inproceedings{7b4d0fa8b445403b90653d47c04f7bef,

title = "Adverse Effects of Sponsorship",

author = "Heribert Reisinger and Reinhard Grohs and Martin Eder",

note = "Host publication data : Engilbertsson, H. {\"O}. (Hg.): Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik",

year = "2007",

language = "English",

editor = "Engilbertsson, { H. {\"O}.}",

booktitle = "Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik",

publisher = "Unknown publisher",

}

TY - GEN

T1 - Adverse Effects of Sponsorship

AU - Reisinger, Heribert

AU - Grohs, Reinhard

AU - Eder, Martin

N1 - Host publication data : Engilbertsson, H. Ö. (Hg.): Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik

PY - 2007

Y1 - 2007

M3 - Contribution to proceedings

BT - Proceedings of the 36th EMAC - European Marketing Conference in Reykjavik

A2 - Engilbertsson, H. Ö.

PB - Unknown publisher

ER -