Aesthetic Economies of Fashion: An Introduction

Aesthetic economies and the field of fashion have recourse to functional logics of art, mass media/social media and economics while creating own particularities. Intertwined relations between creators, producers, and consumers are imbedded in social structure and cultural and visual knowledge . Selective choices seemingly made by individuals refer to a bunch of social differences and inequalities, practices of distinction, needs to belonging and codes of communication. The increasing overflow of information in all societal aspects challenges selection processes for relevance in information economies and so attraction moves to a scarce and contested commodity. Within the economy of attraction it is the currency with which capital is constructed. The common basis is economic and cultural capital, social habitus and taste in diverse variation of prestige in different social classes.